SportsGrid expands FAST US reach with Amazon Freevee agreement

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SportsGrid has penned a global distribution agreement with Amazon to launch its FAST channel on the Amazon Freevee service. 

Offering 24-hour streaming to serve the global sports betting audiences with exclusive programming, SportsGrid will join over 200 other linear channels on Freevee which is available to Amazon customers globally.

SportsGrid is now available on the Freevee service throughout the US, helping the brand expand its reach to more bettors across the country. 

Available via a standalone app and set to be integrated into the Prime Video app, Freevee is a free service from Amazon that was rebranded from IMDb TV in 2022. 

Louis Maione, President and Co-Founder of SportsGrid, commented: “It is an exciting day for the SportsGrid executive team to partner with Amazon Freevee and Prime Video services offering their millions of users access to the best destination source for sports betting news, real-time data, and expert commentary.  

“We look forward to the Amazon partnership to innovate and develop new tools to engage and redefine the sports viewers betting experience.”

This marks another milestone for SportsGrid, which has been intent on growing its global reach in recent months. 

The firm has recently launched its Canadian channel as well as its SportsGrid Deportes channel set to air later this year

Other partnerships to expand its brand visibility include with the Associated Press, Sportradar and VIDAA platform.