Kindred Group subsidiary Unibet, which launched its sports betting platform in New Jersey only last week, has announced the formation of a marketing partnership with NHL team the NJ Devils. The partnership includes a multi-year sponsorship deal with the team, with Hall of Famer Martin Brodeur named as Unibet’s Brand Ambassador.
Arnas Janickas, Head of US Marketing at Unibet welcomed the move, and the appointment of Brodeur. He commented: “We are incredibly excited over our partnership with New Jersey’s beloved Devils, and especially over welcoming goal-tending legend Martin Brodeur to our team,”
“Together with the Devils and Prudential Center, Unibet players will enjoy a greater entertainment and hospitality experience, and now with our newly launched Sportsbook in New Jersey we anticipate a long and successful partnership with the Devils.”
Echoing the positive sentiment was Adam Davis, Chief Revenue Officer for Harris Blitzer Sports & Entertainment. He said: “Following the New Jersey Devils game in Sweden and Switzerland last October and the franchise’s position as a rapidly growing global brand, it was natural to partner with a sportsbook with a reputation as a trusted leader in the European and international sports betting ecosystem.
“We look forward to connecting this esteemed international sportsbook with the passionate fans of New Jersey, providing one more avenue through which Devils fans can engage and with the most exciting team in the NHL this year. Unibet’s selection of Devil’s legend Martin Brodeur as their ambassador, is an indication of their marketing savvy, comprehensive awareness of the New Jersey sports market and desire to activate in a differentiated way.”