Caesars Entertainment Corporation has honored the 30th anniversary of its Responsible Gaming program by pledging more than $1m to the National Center for Responsible Gaming and other third-party institutions in the US and elsewhere to help further advance and shape the future of responsible gaming.

Over the 30-year period, the company has introduced a series of initiatives geared toward safer gambling. These include Project 21, focused on age and access; Operation Bet Smart, which involved employee training in problem gambling awareness; the industry’s first national, toll-free gambling helpline; and nationwide self-exclusion.

Also in that time, Caesars helped shape the industry’s first formal social responsibility code of conduct which served as the model for the American Gaming Association‘s Code of Conduct that was enacted in 2003.

“Thirty years ago, Caesars Entertainment took the initiative to create the first responsible gaming program, serving our guests who could no longer play for fun,” said Jan Jones Blackhurst, Executive VP of Public Policy and Corporate Responsibility. “We were determined to provide meaningful solutions for problem and underage gaming.

“Since then, we have continuously invested in cutting-edge research, training and technology to create a holistic program that respects the privacy of our guests who need our intervention. We view responsible gaming as the concern of all Caesars’ team members; it is central to how we operate as a business.”

“I continue to be impressed by Caesars Entertainment’s tireless work to promote responsible gaming to its guests and the industry. Their influential ambassador training program sets them apart from competitors and instills a standard for how RG programs should operate,” said Judge Cheryl Moss, 8th Judicial District Court – Las Vegas. 

“As the judge who presides over the only active gambling court in the United States, I need partners like Caesars Entertainment who have an unparalleled track record of supporting the communities in which they operate and are committed to leading the industry as gaming offerings expand across the country.”