Having published strong Q2 financial results marked by solid growth this week, Swedish mobile gaming firm LeoVegas has reiterated its ambitions to make a big impression in the Latin American gaming market. While those aspirations were limited to just a couple of lines in its Q2 financial update, the company was keen to add some color via a quick Q&A session with its Communications Director Hans Uhrus.
Can you tell us more about the products you’ve launched into Chile, Peru and Brazil?
We have just launched Leo Vegas in Brazil; a market with many opportunities at the moment and very high potential for the future. With locally relevant payment solutions and games, our product is aimed at the Brazilian customers. Localization is a very important aspect of a successful operation in Brazil and Latin America as a whole.
As for Peru and Chile, we are increasing our presence through dedicated marketing activities and campaigns. Peru remains a highly sports-driven market, while Chile tend to be more casino oriented.
At all times, we at Leo Vegas are aware of the importance of speaking the customer’s language and using their country colors in our marketing activities.
How have those products been received by each of those three countries?
Despite having opted for a soft-launch approach in the meanwhile, we can confidently state that our products have been very well received by both the players as well as the affiliate community in those three countries. Organic growth has been noted and the overall numbers are trending in the right direction. This gives us the confidence to continue investing in the potential of the markets and close new business partnerships to increase our current investments
How has your experience been so far working in the LatAm region?
Extremely positive. The LatAm region is flourishing into the international igaming scenario with new opportunities on a daily basis. It is entirely up to each organization to identify and explore each opportunity according to their goals and business views.
What other countries are you looking at entering in LatAm?
At this stage, we are focusing our efforts into excelling and making our presence strong in the three countries we have set as priority for the LeoVegas group. However, by all means, we are very aware of the many other additional opportunities within the Latin American region. Our team of experts in business development and all other pertinent areas are working closely together with locally based resources, in order to acquire and process market-specific knowledge and intel; and together determine the way forward.