Online sports betting affiliate, Gambling.com has confirmed it will relaunch subsidiary site Bookies.com with a greater focus on tapping into the US market.
The site, which was acquired by Gambling.com in February will offer reviews, bonuses, tips and news on the regulated sports betting industry in the US.
Aiming to provide American sports betting consumers with an authoritative resource for locating and registering with legal, regulated sports betting websites.
Gambling.com will continue to add coverage for all US states with regulated sports betting as well as a host of additional, interactive features. Content for the UK market has also been included as the website’s historical user base is in the United Kingdom.
Charles Gillespie, chief executive at Gambling.com Group Plc commented: “In complete contrast to the United Kingdom, the American sports betting market is today dominated by offshore operators who continue to illicitly serve US consumers.
“Affiliates have a much more important role to play in the US market, that of educating the consumer about which operators are actually legal and which are not. We are happy to take the lead on this education effort.”
The group aims to capitalise on the momentum behind the expansion and regulation of sports betting in the United States with bookies.com and its other websites. As of this week, ten US states have approved legislation to allow for retail sports betting. Of those ten, four have elected to allow for online or mobile sports betting.