Kambi Group has agreed a multi-year deal to power the sportsbook launch of BetWarrior, a new online gaming brand co-founded by former PokerStars directors Morten Tonnesen and José del Pino.

BetWarrior, which offers a full suite of gaming products, claims to combine best-of-breed suppliers from across the industry with a sophisticated data-led approach, using artificial intelligence and machine learning techniques to deliver localized and personalized gaming experiences.

Partnering with award-winning digital product studio Shape, BetWarrior carried out a thorough search for a sportsbook partner that would provide the freedom required for the operator to innovate and develop unique sports betting experiences.  

Key to the deal is Kambi’s flexible technology, open platform and advanced suite of APIs which will enable BetWarrior to achieve its differentiation goals, while the operator will also be able to leverage the real-time data provided by Kambi to power its personalization strategy. The firm was also selected as a partner because of its experience in creating market leaders across Europe and Latin America, regions where BetWarrior plans to target regulated markets.

Following finalization of the deal, the Kambi Sportsbook will be integrated into BetWarrior’s Omega Core platform ahead of a planned launch in H2 2019.

While the deal is not expected to deliver a significant contribution to Kambi’s 2019 revenues, the partnership has the potential to generate material revenues in future years, in line with BetWarrior’s ambitious growth plans.

Kristian Nylén, Kambi CEO, said: “The Kambi Sportsbook lends itself to those with the imagination and capability to innovate and deliver truly unique and personalized sports betting experiences to their players. In BetWarrior we have partnered with a visionary operator and experienced management team with vast experience of European and LatAm markets that plans to do just that – leverage the freedom afforded by Kambi’s sophisticated technology to execute on their strategy to create a safe and engaging sportsbook product.”

Tonnesen, BetWarrior Co-founder and CEO, said: “At BetWarrior, we are building a unique gaming product that uses innovative technology to put the player at the center of the action. This includes leveraging the latest machine learning and artificial intelligence tools to create a truly personalized experience for every customer. By partnering with Kambi, we gain access to flexible sportsbook technology that enables us to deliver upon our vision.”