MGM Resorts International has added to its sporting tie-ups with the formation of an official partnership with the Boston Red Sox. This partnership includes the MGM Resorts logo appearing on the Green Monster at Fenway Park, among the most iconic ballparks in Major League Baseball.
Under the terms of the new multi-year agreement MGM Resorts becomes the “official and exclusive resort casino of the Boston Red Sox”. As an official sponsor it will have visible messaging behind home plate, Red Sox radio and other team controlled media outlets. In addition, the gaming company will receive exclusive access to one-of-a-kind fan experiences at Fenway Park.
MGM Springfield, meanwhile, will also host various promotional experiences throughout the year and be the new home for the Red Sox’ annual Baseball Winter Weekend event that takes place each January. The event includes a Town Hall Meeting with Red Sox leaders, autographs and photos with team players, and round-table discussions on a variety of baseball topics. The weekend also includes a full baseball festival for fans of all ages and clinics for children.
“This is such a natural partnership for our two brands,” said Red Sox President and CEO Sam Kennedy. “MGM has set the standard in the hospitality and entertainment industry and their recent expansion into the Commonwealth makes them a clear partner. We are thrilled to welcome them to the Red Sox family and look forward to a long collaboration.”
“We are excited to enter into this historic partnership with the Boston Red Sox,” said MGM Resorts Chairman and CEO Jim Murren. “Combining the two iconic brands of the Red Sox and MGM Resorts will create a new one-of-a-kind fan experience for baseball fans unique to not only New England and MGM Springfield, but the rest of the country. We look forward to continuing our work and partnerships in the world of professional sports and building on our success as a worldwide entertainment leader.”
The deal between MGM Resorts International and the Boston Red Sox was facilitated by Fenway Sports Management, a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences.