NOVOMATIC Interactive brand Greentube has gone live with its content in Argentina with Betsson, debuting in the regulated region of Buenos Aires City.
Greentube’s bingo offering and a selection of its best performing titles are now available to Betsson customers in the area – including Lucky Lady’s Charm, Sizzling Hot, Book of Ra deluxe, and Star Supreme.
Lisa Sandner, Sales & Key Account Manager for Argentina at Greentube, said: “It is very exciting for us to introduce our content in Argentina and we are thrilled to make our market debut together with our trusted partner Betsson.
“Going live in Buenos Aires is an important part of expanding our presence in LatAm where we have already gained a lot of traction and the local audience has embraced our content. We can’t wait to see how our popular titles are received by local online players in the region.”
In 2021, Greentube entered several new markets across Europe, North America, Africa, and LatAm, and has performed well in Paraguay and Colombia. Players in Argentina are already familiar with Greentube’s titles as well thanks to land-based casino venues.
“From our existing partnership we know that our customers enjoy playing Greentube’s premium content and we are very happy to be the first operator to launch their games in Argentina,” added Laura Peretta, Supplier Relations Manager at Betsson.
“This is a very exciting region for igaming and we are dedicated to offering players the best experience. With Greentube’s content, we significantly increase our offering in the country.”
Greentube further expanded its footprint in the US market last month after being awarded its supplier license in the state of Michigan.