Sports betting platform and services provider Metric Gaming will make its first foray into the nascent US sports wagering market courtesy of a new partnership with the Bethard Group. The joint venture, billed as Hard Metrics, sets out to provide operators with a turnkey solution to enter regulated sports betting and iGaming markets across the US via a single contracting entity.

Hard Metrics will offer solutions for large operators, already established in other territories, or those looking to get in on the action for the first time. For Metric’s part, it provides a full sports betting solution with focus on American sports as well as its own proprietary golf, racing and just-launched soccer product.

Bethard Group, through its B2B sister company Together Gaming, will provide its iGaming platform together with operational services including customer support, payments and more. It also allows Hard Metrics’ partners to offer casino content to their players where they are permitted to do so.

Martin de Knijff, Metric Gaming Founder and CEO, said: “Metric are very excited by the prospect of working closely with Bethard to provide a compelling turnkey solution for operators to gain entry into the US market via one contract and one provider.

“The strength of our combined offering will be suitable for both established sports betting operators and new operators alike. Metric and Bethard already have a close relationship and this seemed an almost inevitable step in our evolution to bring this solution to market. Metric’s product and trading expertise added to Bethard’s proven pedigree in offering a full platform solution will provide a very attractive route to market for many operators.”

Erik Skarp, Bethard Co-Founder and CEO, noted: “Our ambition with this partnership is to make the US less complicated for operators from a technical and contractual standpoint. With a one-stop-shop solution, I feel confident that we can now focus our energy on obtaining licenses and be readily accessible to operators in a timely fashion. These are exiting times and we look forward to another successful journey.”