Online affiliate and content marketing company Raketech has made its choice for its new chairperson.
The company announced on Monday that it has nominated former Catena Media chair and ex-Gaming Innovation Group (GiG) board member Kathryn Baker to be the new chair of the board.
The company is looking for a new chair to replace Ulrik Bengtsson, who is stepping down from his roles as chair and board member on July 30.
Raketech noted that the nomination committee believes that Baker’s experience in online gaming and beyond, as well as her financial and investing expertise, will bring proven leadership in governance, growth and value creation as the company looks to return to growth and continue to transform.
Raketech has also named Magnus Alebo as a new member of its board, effective on the same date. Alebo is the former head of marketing at Betsson Group and has also served in directorial roles at Mr Green/William Hill and Hero Gaming.
“On behalf of everyone at Raketech, we are delighted about Kathryn’s proposed appointment as Chair of Raketech and welcoming Magnus to the Board,” said Raketech CEO Johan Svensson. “Their leadership experience and deep sector expertise will be a significant asset, and I look forward to working with both of them as we focus on executing our strategy and delivering sustainable growth for our shareholders.”
Raketech divesting US tipster and subscription assets
The appointments come at a time of continued change for Raketech.
Last week, the company confirmed it will divest its non-core U.S. tipster and subscription assets including Winnersandwhiners.com, Picksandparlays.net and Statsalt.com for a total consideration of roughly $1.5 million after a strategic review of its business operations.
Svensson said the divestment supports the firm’s strategic focus on a platform-first approach and its commitment to financial discipline by discontinuing operations in areas outside its key commercial strengths.
Raketech is shifting its focus in North America after its U.S. tipster operations reported an operational loss of $580,000 in Q2 2025 with advisory fees for the business reaching $231,000 during the period. The company expects to incur a monthly cost savings of roughly $174,000 once the divestment closes.
Last July, Raketech reached an agreement to divest its U.S. advisory business in a deal valued at $2.2 million. Raketech sold ATS Consultants Inc. to its management team after purchasing the asset in 2021 for $15.5 million.
In 2024, Raketech reported $71 million in total revenue with operating losses reaching $64 million. By comparison, the company generated $90 million in revenue and an operating profit of $14 million in 2023.
