Multi-tenant B2B sports betting services provider Metric Gaming has partnered with US sports analytics firm JAMBOS to collaborate across a variety of projects. The two firms expect that the partnership will help make the most of opportunities presented by the emerging US market, and create commercial openings on both sides of the Atlantic.

Martin de Knijff, CEO at Metric Gaming, said: “We aim to work with leaders in their respective fields and in JAMBOS, Metric has partnered with very best. JAMBOS’ track record of capitalizing on unique opportunities identified through astute sports analytics fits seamlessly with Metric’s ethos and the partnership is already creating new opportunities we are excited to capitalize on.”

Commenting on the partnership, Michael Schwimmer, CEO at JAMBOS, said: “We have been actively looking for the right partner to collaborate with in this space and we have been impressed by the possibilities of Metric’s modern technology platform. We are thrilled to be able to leverage our unique expertise in this industry and are excited by the potential of this partnership.”

The announcement follows recent news of Metric Gaming’s partnership with US based company Sports IQ to provide a one stop service for US sports betting products to the industry in early 2020.