Online sportsbook provider Hard Metrics, the joint venture between Metric Gaming and the Bethard Group, has partnered with Toro Bet in a deal that will facilitate entry into the Mexican sports betting market for the US operator. Toro Bet is the first operator within America to take advantage of the Hard Metrics turnkey solution.

Included in the technology is Metric Gaming’s trading, operations, risk management and suite of betting products, as well as Bethard’s business intelligence, player account management system and casino platform.

The Hard Metrics platform allows operators to configure distinct offerings to meet the competitive and regulatory needs of divergent markets. In the case of Toro Bet, it will allow them to establish their brand in Mexico and then move into other Latin American territories with offerings unique to each particular market.

Martin de Knijff, Metric Gaming CEO and founder, said: “We are thrilled to have signed our first operator partner through Hard Metrics and look forward to helping Toro Bet establish itself as a major player in the Mexican online sports betting market. Toro Bet have ambitious and exciting plans, which include expansion into other territories within America and Hard Metrics will be supporting them in those plans.

“Hard Metrics has been formed to provide operators with a powerful platform and service solution specifically for the American market and we believe this will help Toro Bet achieve great success now and into the future.”

Erik Skarp, CEO of Bethard, said: “This is an important step on our journey to sign our first operator in Latin America and we see this as a clear sign that there is demand for our services in these regions.”