Playmaker Capital strengthens Brazil market presence with acquisition and new brand

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Digital sports media firm Playmaker Capital Inc has announced the acquisition of Fanáticos Por Futebol and the launch of its second major brand in Brazil, Somos Fanáticos. Playmaker, through its wholly owned subsidiary Futbol Sites, is currently cited as the largest international digital sports media operator in Brazil. 

“With sports betting soon to be regulated in Brazil, growing our loyal fan base is very important and will allow us to remain a key partner to sports betting companies in Brazil,” said Federico Grinberg, CEO of Futbol Sites and Executive Vice President of Playmaker.

Bolavip Brazil, Playmaker´s first major brand in the region, attracted a record 15.4 million unique visitors in May 2021, making it the highest-ranking sports website in Brazil. Having only launched in the market 18 months ago, Brazil has become the largest audience market for Playmaker in Latin America.

“This acquisition is immediately accretive to Playmaker,” commented CEO Jordan Gnat. “Fanáticos adds over 4.5 million new social media followers with nearly one million on Instagram alone, altogether generating more than 33 million interactions every month, with market leading interaction rates. 

“They are profitable and our team is passionate about Fanáticos and their fans. We are very excited to have them join the Playmaker family.” 

Consistent with the focus on fans as the center of the Playmaker ecosystem, Futbol Sites will be launching the new Somos Fanáticos (We Are Fans) brand in Brazil. The look and feel is, said the company, a meaningful refresh and will include hundreds of additional articles per week to continue to build fan loyalty and create additional opportunities to engage with advertisers and sports betting companies.