Kinectify links with Kindbridge to provide improved tech for problem gambling support

Risk management

AML and risk management firm Kinectify has linked with Kindbridge Behavioral Health to provide operators with enhanced technology to provide support for those who suffer gambling harms. 

Aiming to create a more safer and sustainable industry, the partnership will see Kinecitfy integrate Kindbridge’s treatment network platform into its responsible gambling technology software that it is set to launch. 

Kinectify’s “all-in-one” solution – RG Case Management – features spaces for AML and RG teams to conduct monitoring, case management, reporting, and player care tasks. The integration of Kindbridge’s network will allow for “faster and more efficient” access to care for those players who suffer from problem gambling. 

Further, the AML specialists noted that the deal will help operators to join the dots between problem gambling, AML practices and direct treatment. 

“Mapping out as many ways as possible for people with a gambling problem to gain access to a network of trained providers that understand what they are going through is key to creating a safer gambling environment and a sustainable industry,” explained Daniel Umfleet, CEO of Kindbridge. 

“By teaming up with Kinectify to gain behavioral insights from their world-class AML technologies and by helping them round out their RG Case Management software with the KBH treatment network implemented and easy to deploy, we can now start to connect the link from AML to gambling harms to direct care access faster than ever before.“

Meanwhile, the deal also sees Joseph Martin, CEO of Kinectify, join the board of directors of Kindridge Research Institute, an organization linked to Kindbridge that focuses on creating effective treatment models for problem gambling support and develops strategies using data analysis. 

Currently developing military-focused programs in Colorado, KRI noted that Martin’s expertise with “greatly contribute” to fulfilling its mission and noted that his experience in the US Marines will bring valuable resources to its organization. 

“Applying our learnings from developing the most sophisticated transaction monitoring and case management system in the industry to problem gaming is exciting”, added Martin. “We are thrilled to partner with Kindbridge, the first organization solely focused on building treatment infrastructure through telehealth. 

“We look forward to testing a variety of treatment modalities on those that are more dangerously impacted from their gambling behavior, and assisting states with solutions for treatment disparity gaps that exist due to a lack of trained resources in this field. 

“Pairing the expertise of our top technologists and gaming experts with their vast network of researchers and clinicians allows us to train our AI models effectively and enhance our product offering to the industry for years to come.”