Talking record September betting hold with Darren Rovell, Patrick Everson
When Tennessee proposed a mandatory 10% hold requirement to run a sportsbook in the state back in 2020, the industry collectively said that expectation...
Brandt Iden, Sportradar: US industry ‘a rocket ship that’s only going up’
Sports betting in California is looking increasingly unlikely as each day passes. The latest nail in the coffin of the doomed Prop 27 was...
Molly Bloom: Poker needs to make people feel safe and special
At last month's SBC Summit Barcelona, keynote speaker and entrepreneur Molly Bloom took time to speak with SBC Americas editor Jessica Welman about the...
Optimove: Prioritizing personalization key to World Cup 2022 marketing success
Personalization, automation, and effective data management are the key marketing tools for Latin American sports betting operators looking to capitalize on the opportunities presented...
David Woodley, Playmaker: educating and informing ‘brand loyal’ Gen Z bettors
As the US sports betting industry continues to grow and mature, the attention of many is shifting from customer acquisition to customer retention.
For the...
Carlos Baeza, Latamwin Group Director: Chilean market holds a wealth of potential
At the end of 2020, the Chilean Ministry of Finance announced a new bill to regulate online gambling. However, since that date, there has...
LexisNexis Risk Solutions: a smoother path to LatAm’s land of opportunity
Having built up a significant LatAm presence over the last five years, LexisNexis Risk Solutions is ideally poised to help new incumbents enter what’s...
Mike Smith, Sportradar: our goal to create ‘differentiated experience’ for sports fans
Sportradar’s ad:s marketing service is a complex, powerful tool. Yet it comes with a very simple message. The firm’s Head of ad:s, Mike Smith,...
Ross Fruin, GridRival: ‘Underserved’ niche sports fans want ‘native’ experiences
GridRival is set for an exciting and busy period in its short history. Fresh off the back of a 23-state launch of its Daily...
Martin Lycka: This is 40
It is bound to happen to the best of us--I might no longer be young. Or perhaps looking at the bright side, no longer...