BetMGM lines up as new authorized gaming operator of NASCAR
Sports betting and igaming platform BetMGM has announced the signing of a multi-year sports betting partnership with NASCAR this week, making it an authorized...
Pandemic bites but William Hill remains on course for US expansion
Bookmaker William Hill, parent firm of William Hill US, has adopted a bullish stance in its 2020 Q2 financial update, acknowledging inevitable losses arising...
William Hill makes sportsbook history with Capital One Arena launch
William Hill US has achieved a notable debut this week, opening its first-ever sportsbook location in Washington DC and the first-ever within a US...
Bookmakers gain the edge on the sponsorship market in Brazil
Atlético Mineiro’s leadership in the Campeonato Mineiro 2020 will be defined on the playing field, but in a commercial sense, the team is already...
SBC Americas NBA roundtable: the return to action and a new reality
Benji Cherniak, Scientific Games Digital; Brandon Walker, Amelco; and Brian Clayton, IMG ARENA offer their thoughts on the NBA’s return to action, focusing on...
Bouncing back: How will the NBA’s new normal affect sportsbook odds?
Ahead of the NBA’s July 30 return Bill Anderson, SVP US at Genius Sports Group looks at what the league’s move to complete the season...
Delivering actionable metrics not just meaningless numbers
John Donovan, Founder and CEO of Because We Can Media, spoke with SBC Americas this week about the importance of partnerships, branding and maximizing...
Brazil will trigger the domino effect in LatAm sports betting
The imminent regulation of sports betting across more countries in Latin America is a long-term investment that is keeping global industry players on the...
DraftKings partners with Premier Lacrosse League in exclusive deal
The Premier Lacrosse League (PLL) has exclusively designated DraftKings as its Official Sports Betting Partner. Under the terms of the deal, the sportsbook operator...
Listen and be open to change, Colorado stakeholders dissect licensing success
Day one of the SBC Digital Summit North America saw stakeholders come together to delve into the latest state to legalize both casino and...
Event News
SBC Summit strengthens startup focus with BettingStartups collaboration
SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Summit’s Player Experience Academy explores engagement and its limits
SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC unveils new Global Prediction Markets Forum in Lisbon
SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...