Oddspedia: New Jersey entry a major milestone in our growth
Since the US gave the green light for states to legalize gambling, many sportsbooks have set their eyes on New Jersey - and for...
OtherLevels: serving up the right marketing proposition for US sports betting fans
Jenny Lu, General Manager for the Americas, at marketing solutions firm OtherLevels, spoke with SBC Americas this week about the firm’s activities stateside and...
BetMGM secures hockey icon Wayne Gretzky as a brand ambassador
Sports betting and digital gaming firm BetMGM has secured the services of one of hockey’s enduring icons this week with the signing of Wayne...
Tech innovation driving sports betting: What gives an operator the edge?
With sportsbook innovation constantly evolving, the offering and experience that operators can provide their customers becomes paramount, writes Sporting Solutions' Managing Director Ed Peace...
William Hill Sportsbook makes history with launch at Capital One Arena
History has been made this week in the US sports betting sector, as the first ever sportsbook to operate within the confines of a...
Justin Geiger, Spotlight Sports Group: ready to make a big splash in the US...
Spotlight Sports Group VP Sales Justin Geiger predicted that Superfeed will make a big splash in the US, both for sportsbook operators and media sites who...
SG Digital’s Brett Jackson: The art of adapting land-based games for online
Scientific Games’ Asian-themed slot machine title, 5 Treasures, has been a fan-favorite with players across multiple land-based venues in the US for several years....
DraftKings teams with NASCAR’s 23XI Racing and Bubba Wallace
DraftKings Inc will become the first Official Daily Fantasy Sports, iGaming and Sports Betting Partner of 23XI Racing and its driver, Bubba Wallace, pending...
Andrew Maclean: Why Pariplay couldn’t ignore the ‘untapped potential’ of the US market
Three years on since the US market first opened up, and European suppliers are still continuing to eye up new opportunities Stateside. Pariplay has...
Socure to provide DraftKings with additional compliance tools
Michael Goonan, Senior Account Executive at Socure, spoke with SBC Americas to discuss their recent agreement with DraftKings, touching upon ways in which Socure...
Event News
How state regulators can adapt to fighting illegal gaming in digital age
FT. LAUDERDALE, Fla. – Fighting the massive unregulated and illegal gaming market presents a daunting challenge for state-level regulators.As discussed at this month’s SBC...
Five questions with PrizePicks head of RG Phil Sherwood about responsible gaming
Following up on recent discussion around responsible gaming and player protection at this month's SBC Summit Americas in Ft. Lauderdale, Fla., SBC Americas spoke...
SBC Summit to examine what effective player protection looks like in practice
As expectations around player safety continue to evolve, operators face increasing pressure to detect signs of gambling-related harm earlier and implement more effective interventions....
SBC Summit Americas 2026: Big topics and lasting connections
SBC Summit Americas 2026 welcomed industry professionals from across North and Latin America last week, with discussions around prediction markets and a series of...