Scientific Games’ Lottery Group Chief Executive Pat McHugh speaks to SBC Americas about the firm’s recent sale to Brookfield Business Partners.

Scientific Games’ Pat McHugh: Lottery Group acquisition will help drive digital instant game growth

On the back of winning the Lottery Supplier of the Year award at the 2021 SBC Awards North America, we spoke to Scientific Games’...

Kambi’s State of the Nation: A year in review for sports betting

Rounding off 2021, Kambi’s Senior Director-Sales for North America, David Bretnitz, reflects on the milestones of this year and what lies ahead in 2022.It...

Suzohapp: The sports betting sector was a ‘natural step’ for us

The diverse nature of the Suzohapp business meant the venture into sports betting hardware was a ‘natural step’, said VP Sales for Gaming and...
Compliance

Clever Advertising: the ever-changing landscape for compliance

Clever Advertising's track record of entering new markets makes the US an “extraordinary source of opportunity”, said the company's Senior Legal Counsel Luís Portela...

David Sargeant column: The balance of power shifts to the USA

David Sargeant, the high-profile igaming and sports betting consultant, advisor, investor and dealmaker, examines how the US is rapidly emerging as a new gaming powerhouse,...
SharpLink's Rob Phythian explains the four Cs of its C4 Sports Betting Conversion Platform that connects users with real-time personalized betting offers.

SharpLink: The 4 Cs to drive betting engagement

When creating SharpLink, the company’s Founder and CEO Rob Phythian identified a unique opportunity to help connect sports fans, leagues, and sports websites to...

Marvin Sanderson, Xpoint: Changing the old-school thinking around geolocation

As Xpoint made its SBC Summit North America debut at Meadowlands, we caught up with Xpoint CEO and co-founder Marvin Sanderson about what it...

PlayStar’s Per Hellberg: putting online casino first in the US 

PlayStar CEO Per Hellberg took time out with SBC Americas to discuss the firm's entry into the US online casino sector and how it...

Jeff Ifrah: We’re still writing the US gambling story

In an interview which featured in Issue 18 of the SBC Leaders Magazine, Jeff Ifrah - Founding Member and Managing Partner of Ifrah Law...

Intelitics: Closing the affiliate tracking gap

When the impact of database marketing dries up and the level of TV ad spend becomes too much to sustain, gambling operators across North...

Event News

SBC Summit 2026

SBC Summit returns to Lisbon for record-breaking year, headlined by historic keynotes & biggest...

SBC Summit, the betting and iGaming industry's flagship conference and exhibition, is on track to welcome 40,000 delegates to Lisbon next week for its...
SBC Summit Super Stage headliners

Michael Jordan, Carsten Koerl, Jason Robins, Fabrizio Romano and Charles Oliveira to headline SBC...

Basketball icon Michael Jordan, football journalist Fabrizio Romano, UFC star Charles Oliveira, Sportradar Founder and CEO Carsten Koerl and DraftKings Co-Founder and CEO Jason...
SBC Summit features Fabrizio Romano

Here We Go! Superstar transfer journalist Fabrizio Romano to headline SBC Summit

Fabrizio Romano, the world's most-followed football transfer journalist, will take to the SBC Summit 2026 Super Stage for a headline session on building a...
Affiliate Leaders Summit Content and Discovery

Affiliate Leaders Summit to examine the future of SEO, search and discovery

The Affiliate Leaders Summit 2026 will examine how affiliates can adapt their search strategies to keep their content visible and attract new audiences through...