North America

Bally's sign

Bally’s acquires UK-based Degree 53 to advance global omni channel offer

Bally's Corporation has acquired the UK-based creative agency Degree 53 in a bid to advance its global omni channel offering.The agency specializes in multi-channel...
The odds on Kansas City Chiefs winning in NFL Week 8 and the Super Bowl have shifted significantly according to TheLines.

TheLines: Odds shift significantly on Kansas City Chiefs ahead of NFL Week 8

The odds on Kansas City Chiefs winning in NFL Week 8 and the Super Bowl have shifted significantly according to TheLines, which tracks odds...

PlayUp secures Iowa market access for igaming with Wild Rose Entertainment

Online betting and technology provider PlayUp has confirmed this week that it has secured market access for igaming in the state of Iowa.The deal...

Casino growth offsets slow Q3 sportsbook performance for Kindred

Growth in casino revenue has helped offset slow performance in sportsbook business for Kindred Group Plc, which operates in the US sports betting sector...
Online gaming operator PointsBet has appointed former Facebook Executive Kyle Christensen as its new US CMO.

PointsBet appoints former Facebook Executive Kyle Christensen as its new US CMO

Online gaming operator PointsBet has appointed former Facebook Executive Kyle Christensen as its new US CMO, overseeing overall marketing strategy and working with core...

Strong US performance helps drive significant Q3 gains for Kambi

Sports betting technology firm Kambi has posted its Q3 2021 report, citing a robust performance in the US sector which helped drive a 48%...

Low6 becomes official free-to-play partner for BlueBet in Iowa

Sports gaming technology provider Low6 Ltd and mobile-first online bookmaker BlueBet have entered into an exclusive agreement that sees Low6 become the official free-to-play...
NFL icon Drew Brees has debuted in the first of three new ad spots for PointsBet's ‘Live Your Bet Life’ advertisement campaign.

NFL icon Drew Brees debuts in PointsBet’s ‘Live Your Bet Life’ ad campaign

NFL icon Drew Brees has debuted in the first of three new ad spots for PointsBet's ‘Live Your Bet Life’ advertisement campaign.The campaign demonstrates...

PlayUp plugs into Paysafe unified payments technology

Paysafe, the specialized payments platform, has partnered with online betting and tech firm PlayUp, with the latter plugging into Paysafe’s unified payments technology. The...

PrizePicks talks ‘in-game playability’ and standing out from the rest of the DFS field

SBC Americas took time out with PrizePicks CEO Adam Wexler this week to discuss the firm's approach to the start of the NBA season...

Event News

SBC Hall of Fame Class of 2026

DraftKings CEO Jason Robins named among SBC Hall of Fame’s Class of 2026

SBC has announced the five individuals whose achievements and influence have earned them a place in the SBC Hall of Fame class of 2026.The ceremony...
SBC Summit Compliance Tech

Staying ahead of the threat: SBC Summit unveils Compliance Tech Track for 2026

SBC Summit will examine the technologies helping operators detect threats, combat fraud, and strengthen compliance through its dedicated Compliance Tech conference track.Taking place on Thursday, Oct....
SBC Summit First Pitch

SBC Summit reveals 5 First Pitch finalists to showcase next-gen gaming tech

SBC has revealed the five startups that will compete in the 2026 edition of First Pitch, in partnership with BettingStartups, with this year’s shortlist...
SBC Summit The Script

The Script to headline SBC Summit 2026 opening night

SBC Summit 2026’s evening program will open with a headline performance from multi-platinum-selling band The Script, marking one of the largest artist bookings in...