North America

US and Canada Affiliate Marketing

SBC Summit Barcelona: US affiliation is a state-by-state endeavor

SBC Summit Barcelona may be in Europe, but the interest in North America has been palpable at the event. No more so than at...
Flutter has launched the Global Advocacy Programme “to champion different diversity groups and amplify their voices on a global scale”.

Flutter launches Global Advocacy Programme to drive DE&I strategy

Flutter has launched a new initiative called the Global Advocacy Programme that will strive “to champion different diversity groups and amplify their voices on...
BetMGM has formed a partnership with broadcaster NBC Sports to produce weekly betting integrations for the 2022 NFL season on the show Football Night In America (FNIA)

BetMGM links with NBC Sports for weekly NFL betting integrations

BetMGM has formed a partnership with broadcaster NBC Sports to produce weekly betting integrations for the 2022 NFL season on the show Football Night...
Internet Vikings has acquired a registration from the Nevada Gaming Control Board, making it the first igaming and sports betting hosting provider to boast such an accolade

Internet Vikings first hosting provider to be registered for igaming in Nevada

Internet Vikings has acquired a registration from the Nevada Gaming Control Board, making it the first igaming and sports betting hosting provider to boast...
Bragg Gaming Group has agreed to an igaming content development partnership with Bally’s Interactive, the digital division of Bally’s Corporation.

Bragg Gaming links with Bally’s Interactive in content partnership

Bragg Gaming Group has agreed to an igaming content development partnership with Bally’s Interactive, the digital division of Bally’s Corporation.Under the terms of the...
BankCard Services has confirmed LoopGolf, a digital wallet processing real money wagers on golf, to its roster of cashless gaming clients

LoopGolf becomes cashless gaming client of BankCard Services

BankCard Services has confirmed LoopGolf, a digital wallet processing real money wagers on golf, to its roster of cashless gaming clients. Via its Bank of...
Playtech has published its H1 2022 results, reporting its best-ever performance during the measuring period, with group revenue improving by 73% YoY.

Playtech ‘delighted’ with 73% YoY improvement in group revenue

Playtech has published its financial results for the first half of 2022, reporting its best-ever performance during the measuring period, with group revenue improving...
GiG has announced the creation of a North American hub as the igaming tech firm continues to invest in the region

GiG outlines ‘strong aspirations’ as North American hub unveiled

GiG has announced the creation of a North American hub as the igaming tech firm continues to invest in the region. Led by co-founder Ben...
Community Building SBC Summit Barcelona

SBC Summit Barcelona: Do you want to build a community or rent one?

When social media and online communities first started to explode a decade ago, companies often decided they had to have a social presence, but...
All-Index IGT D&I

IGT’s Kim Barker Lee: A digital mindset is needed for diversity, inclusion, and growth

This year's All-In Diversity Project’s annual report and All-Index gave the industry remarkable insights into industry-wide trends related to inclusion, be it related to...

Event News

SBC Summit Marketing track

Standing out in a crowded market: SBC Summit adds Marketing & CX Track to...

SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its...
SBC Summit BettingStartups collaboration

SBC Summit strengthens startup focus with BettingStartups collaboration

SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Player Experience Academy

SBC Summit’s Player Experience Academy explores engagement and its limits

SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...