Circa Sports Colorado has integrated Global Payments Gaming Solutions’ new online banking feature into its operations, becoming the first online sports betting platform to do so.
The payments provider noted the banking feature will help “boost enrollment approval conversion considerably” as well as “radically improve the user experience” of its ACH network, VIP Preferred.
“Circa Sports has always sought to inspire the classic gambling experience, but we wanted to implement forward-thinking technology in our sports betting platform,” commented Derek Stevens, Founder and CEO of Circa Sports.
“Global Payments’ VIP Preferred with an online banking integration delivers a seamless payments process that doesn’t get in the way of the experience. We are thrilled to work with Global Payments, and we cannot wait to see how this continued relationship will impact our patrons.”
The Global Payments feature gives Circa Sports Colorado users the option to either enter their banking details manually or use online banking credentials, while existing customers can use the banking tool to add multiple funding sources to their VIP account as well.
The payments provider stated the VIP Preferred alterations can help “increase enrollment approval, improve enrollment speed, eliminate manual entry mishaps and emphasize safety and security” and “appeal to younger patrons who are more likely to use bank credentials”.
“We are never complacent with the products we offer. We are always searching for new enhancements that create additional value and improve the overall experience,” added Christopher Justice, President of Global Payments Gaming Solutions.
“These latest enhancements, which is one of many future enhancements, represent the next step for VIP Preferred, and Circa Sports Colorado will be the first gaming institution to offer this innovative solution.”
Last month, Global Payments was selected by ClutchBet as its igaming solutions partner to help launch the firm’s online sportsbook in Iowa as it prepares for its US debut.