Caesars Entertainment open The ARCADE as part of Horseshoe Las Vegas rebrand

Caesars Opens The ARCADE At Horseshoe Las Vegas
Image: Caesars Entertainment

Caesars Entertainment has announced the opening of The ARCADE at Bally’s Las Vegas, as the resort continues its rebrand into Horseshoe Las Vegas.

Designed by Aria Group, the 7,000-square-foot space features bright neon lights and a multi-sensory experience for everyone, including more than 80 supersized games like Skee-Ball, air hockey, Rock the Rim, and an epic claw machine, Big One Extreme. 

Positioned on the first level near the food court and open seven days a week, The ARCADE also has virtual reality games such as “King Kong” and “Mission Impossible,” a four-player interactive gaming experience.

The Horseshoe Las Vegas rebranding also includes renovations to its exterior, casino floor, and public areas. Sports wagering is also available via the Caesars Sportsbook by William Hill app and at the new Caesars Sportsbook ticket counter.

“We aim to entertain, and The ARCADE captivates guests with its larger-than-life games and electric atmosphere,” commented Jason Gregorec, SVP and General Manager of the property.

“The opening of The ARCADE brings additional excitement to the property as it transforms into Horseshoe Las Vegas.”

The ARCADE’s games are played with re-loadable cards which can be topped up with a credit card or cash. Players accumulate points on the cards when they play, which can be redeemed for prizes.

A new bar is also scheduled to open on the property in the coming weeks, featuring bottled and draft beer, cocktails, and wine.

The ARCADE is one of several projects part of the Horseshoe rebrand, which also includes the recent addition of Jack Binion’s Steak and M.Y. Asia by Chef Martin Yan, which is opening soon.