Randi Zuckerberg, tech powerhouse, media entrepreneur and AI advocate, will take the stage for a series of sessions at SBC Summit 2025.
From her work on Facebook and founding the creative arts platform HUG to winning three Tony Awards and hosting her own SiriusXM radio show, Zuckerberg has long stood at the intersection of technology, media and entrepreneurship.
Zuckerberg first rose to prominence as one of Facebook’s earliest employees, where she led key marketing initiatives and played a pivotal role in launching Facebook Live, redefining how the world interacts and engages with live content online.
Building on her success in Silicon Valley, Zuckerberg founded Zuckerberg Media, a boutique media and production company focused on creating content and experiences around technology, business and the arts. With work spanning television, digital media, books, theater and live events, the company has become known for championing underrepresented voices and future-facing storytelling.
Zuckerberg launched HUG in 2022, a community-driven platform, helping artists become entrepreneurs through Web3, AI, NFTs and blockchain. Under her leadership, HUG has grown into a global community of 20,000 artists across 160 countries and has awarded over $200,000 in grants and scholarships. HUG has also secured partnerships for its creatives with global brands such as L’Oréal, Sotheby’s, MoMA and Mastercard, as well as the United Nations.
Beyond tech and business, Zuckerberg has made her mark in media, arts and sports. She’s a three-time Tony winner for her work as a producer on Hadestown, Oklahoma! and The Inheritance, hosts the SiriusXM show Randi Zuckerberg Means Business and is an accomplished runner with several marathons and podium finishes in ultra-marathons.
On Tuesday, Sept. 16, Zuckerberg will open the conference program at Lisbon’s MEO Arena with a Super Stage keynote titled Move Fast and Break Things: Learning from Disruption. Zuckerberg will use her keynote to offer lessons on turning bold ideas into scalable ventures, plus practical insights on navigating the worlds of AI, crypto, and blockchain.
In addition to her Super Stage keynote, Zuckerberg will also take part in the AI Academy — part of the newly launched Tech Academies — and the exclusive C-level SBC Leaders Summit, which brings together the industry’s most influential figures ahead of the main event.
On Monday, Sept. 15, SBC Leaders Summit attendees will be treated to an exclusive keynote, as Zuckerberg distils her years of tech leadership into actionable insights on AI, Web3 and crypto. The session will offer clear, executive-level takeaways on where these technologies are creating value and how to position your business to take advantage.
On Tuesday, Sept. 16, she will host a live Q&A as part of SBC Summit’s AI Academy — one of the newly introduced Tech Academies designed to offer hands-on, interactive learning for those looking to deepen their understanding of the tech landscape. The session will give attendees the chance to ask direct questions about AI.
“Randi’s journey is proof that you don’t have to choose between tech and creativity,” said SBC Founder and CEO Rasmus Sojmark. “She is a woman of many talents, and she has also been at the table where decisions were made that shaped how the world connects online. This is exactly the kind of voice we want to bring into the conversation at our flagship event.”
SBC Summit will return to Lisbon Sept. 16-18, bringing together 30,000 global industry professionals under one roof.
Secure your ticket to SBC Summit 2025 today. Choose from three pass types: VIP Event Pass, Expo+ Pass or Expo Only Pass. Zuckerberg’s Superstage keynote and Academy appearance will be open to all attendees except those with Expo Only passes.
Operators and affiliates may be eligible for a complimentary pass — simply apply and allow up to three working days for our team to process your request.













