William Hill Sports Lounge welcomes first NJ customers

The New Jersey Devils and Newark’s Prudential Center hosted a high-profile ribbon cutting ceremony last Friday evening to mark the opening of the new 1,200-square-foot William Hill Sports Lounge prior...
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BMM Testlabs white paper explains key implications of integrity fee

BMM Testlabs has produced a white paper written by Senior Manager of Marketing and Education Robin Bernhard that aims to tackle the thorny issue...

That was the week that was in US sports betting

Brett Smiley from SportsHandle brings SBC Americas another round-up of the week’s big developments in US sports betting.New Jersey Sports Betting Handle Skyrockets To...

Riviera takes Avantgarde approach to its gaming floor

Marking the property’s first installation of new games since opening a year and a half ago, Suriname’s Riviera Casino Club has selected Merkur Gaming’s...

Opening ceremony for William Hill’s Prudential sportsbook today

The New Jersey Devils and Newark's Prudential Center will host a ribbon cutting ceremony to open the new 1,200-square-foot William Hill Sports Lounge prior to...

Pittsburgh Knights gets the backing of NFL’s Steelers

North American esports organisation Pittsburgh Knights has confirmed that it has received investment from NFL team Pittsburgh Steelers.Having been formed in 2017, the Pittsburgh...

NBA makes Mexican wave with Codere partnership

Multinational Spanish gaming operator Codere has been appointed by the NBA as its first official games partner in Mexico. The partnership will be promoted...

Temer signature paves the way for Brazil sports wagering

Following more than a decade of protracted and sometimes stalled discussions, debates and reviews, Brazil has formally passed what appears to be the nation’s...

Deal or No Deal to launch on social gaming app in US

Endemol Shine Gaming, part of global content creator, producer and distributor Endemol Shine Group, has partnered with gaming technology company iPro Inc to develop...

IGT and Tennessee lottery extend contract

International Game Technology (IGT) subsidiary IGT Global Solutions Corporation will extend its contract with the Tennessee Education Lottery Corporation. The lottery's board of directors...

Event News

Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...
Loserball CEO Jonathan Gruber, who spoke with SBC Americas.

Q&A: Loserball’s Jonathan Gruber on entering a competitive gaming market

SBC Summit Americas 2026 in Ft. Lauderdale, Fla., provided key stakeholders from around the world an opportunity to discuss the landscape of online gaming.Loserball...

SBC Summit explores invisible KYC and AI-powered design in iGaming

SBC Summit 2026 will examine how operators can craft smoother, smarter and more engaging experiences for online casino players through its dedicated iGaming Product...

TAP Air Portugal named official airline partner of SBC Summit & Affiliate Leaders Summit

Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive discounted flights to Lisbon thanks to a new...