Sports television broadcaster ESPN has revealed its plans to create a new sports betting show, “Daily Wager“, which will be streamed across both its ESPNews and ESPN app.

The show is due to launch next week and will be presented by ESPN’s in-house sports betting analyst Doug Kezirian. The program will feature guest appearances, interviews and sports betting-focused reports that will include a discussion ahead of major sporting events.

“ESPN’s mission is to serve sports fans,” said Norby Williamson, ESPN Executive Vice President and Executive Editor, Studio Production.

“The sports betting environment has changed and interest is increasing at unprecedented levels. ESPN is going to have a strong and vibrant presence across our platforms, and the launch of Daily Wager is the next step in what has already been underway for some time.”

The new program demonstrates the growing interest in sports betting-related content across the United States as more states begin to legalize.

Daily Wager comes as an addition to a number of other ESPN platforms which discuss betting content, including: Behind the Bets with Doug Kezirian podcast; Stanford Steve and The Bear podcast (football season); “Bad Beats” on SportsCenter with Scott Van Pelt; Sports betting content on ESPN.com.

The new program is set to combine discussion and expert analysis with statistics and information resources. Television screens are set to be altered to ensure that sports betting news, lines and information can be displayed effectively.

ESPN added: “Sports wagering experts will be making picks on the program while ESPN reporters and analysts will provide information and insight but will not be making picks.”