OtherLevels: serving up the right marketing proposition for US sports betting fans
Jenny Lu, General Manager for the Americas, at marketing solutions firm OtherLevels, spoke with SBC Americas this week about the firm’s activities stateside and...
High 5 Games launches on Churchill Downs and WynnBET in Michigan
Online casino content provider High 5 Games continues to grow its presence in Michigan and across the United States with a dual launch this...
SBC Leaders: analyzing the limitless possibilities of US sports betting
The third edition of SBC Leaders for 2021 is now available to read, with yet another big focus on major developments unfolding in the...
Paysafe extends partnership with Golden Nugget Online Gaming in Michigan
Payments platform provider Paysafe has expanded its partnership with Golden Nugget Online Gaming Inc (GNOG) this week.Under the terms of the agreement, GNOG’s online...
Bragg Gaming Group acquires Wild Streak Gaming in $30m deal
Global B2B igaming technology and content provider Bragg Gaming Group has acquired Wild Streak Gaming, a Las Vegas-based content creation studio with a portfolio...
EveryMatrix teams with Armadillo Studios to drive US igaming initiative from Miami
EveryMatrix has completed its debut igaming development investment in the United States courtesy of a deal with the Armadillo Studios game studio, which will...
Kaizen Gaming launches Betano shirt sponshorship with Fluminense
Kaizen Gaming’s Betano sports betting brand has sealed a shirt sponsorship agreement with Brazilian soccer club Fluminense. The deal coincided with a Brazilian Cup...
MGM Resorts CEO Bill Hornbuckle joins iGaming speaker line-up for SBC Digital North America...
MGM Resorts International CEO & President Bill Hornbuckle, has joined the senior executive speaker line-up for the Leaders in iGaming track at June’s SBC...
Mr Gamble launches English language Twitch channel to engage US slot players
Mr Gamble, the online casino listing site that allows players to browse hundreds of the best gambling brands, has launched a dedicated English-language Twitch...
Bally’s completes $125m acquisition of Bet.Works
Bally's Corporation has completed its previously announced $125m acquisition of Bet.Works, the US-based sports betting platform provider serving operators in New Jersey, Iowa, Indiana...
Event News
SBC, VNLOK partner to strengthen licensed operator participation at SBC Summit Europe
SBC and Vergunde Nederlandse Online Kansspelaanbieders (VNLOK), the trade association for licensed Dutch online gambling operators, have agreed to a new multi-year strategic partnership...
SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...
SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe builds on Amsterdam move with regulated markets focus
SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030
SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...