GAN Limited will gain access to the exclusive online rights for all current and future online games from Incredible Technologies after the two signed a new partnership.
This agreement builds upon GAN’s content acquisition strategy which has been designed to increase its “overall ‘take rate’ on B2B Gross Operator Revenue derived from iGaming”.
Jeff Berman, Chief Commercial Officer of GAN, commented: “We welcome this partnership with Incredible Technologies as another validation of our market-leading presence in the regulated intra-State markets of America.
“Today’s announcement is another exciting step toward building upon our strategy of establishing exclusive online access rights to the most popular retail U.S. slot games. Few content providers in the U.S. market have established a reputation for innovation and creativity as well as the operational excellence of Incredible Technologies.
“The popularity of IT’s slot games, including the player-favorite Ultra Rush themes, will be a critical addition to our portfolio as we commit ourselves to become a leading provider of exclusive online content.”
GAN will immediately begin deriving online content licensing fees from Incredible Technologies’ existing online operations in New Jersey. As a result of this long-term deal, GAN’s combined exclusive online slot partners content represented approximately 7% of all slots sold in the U.S during 2020.
Daymon Ruttenberg, SVP of Gaming of Incredible Technologies, added: “Our partnership with a proven and premier partner like GAN advances the online U.S. distribution of our leading portfolio of gaming content. Since our company’s founding, we have been committed to creating innovative and exciting ways to engage players with new technologies and capabilities.
“We know that GAN shares this commitment, and we look forward to bringing new online experiences to our players through GAN’s extensive online distribution network. Together, we will be drivers of the U.S. iGaming market as it continues to grow.”