OtherLevels: serving up the right marketing proposition for US sports betting fans
Jenny Lu, General Manager for the Americas, at marketing solutions firm OtherLevels, spoke with SBC Americas this week about the firm’s activities stateside and...
Tech innovation driving sports betting: What gives an operator the edge?
With sportsbook innovation constantly evolving, the offering and experience that operators can provide their customers becomes paramount, writes Sporting Solutions' Managing Director Ed Peace...
Justin Geiger, Spotlight Sports Group: ready to make a big splash in the US...
Spotlight Sports Group VP Sales Justin Geiger predicted that Superfeed will make a big splash in the US, both for sportsbook operators and media sites who...
SG Digital’s Brett Jackson: The art of adapting land-based games for online
Scientific Games’ Asian-themed slot machine title, 5 Treasures, has been a fan-favorite with players across multiple land-based venues in the US for several years....
Martyn Lycka’s Safe Bet Show focuses on problem gambling among military personnel
Problem gambling is an issue which affects multiple demographics, but a new initiative by EPIC Risk Management has focused on one specific group –...
Andrew Maclean: Why Pariplay couldn’t ignore the ‘untapped potential’ of the US market
Three years on since the US market first opened up, and European suppliers are still continuing to eye up new opportunities Stateside. Pariplay has...
Socure to provide DraftKings with additional compliance tools
Michael Goonan, Senior Account Executive at Socure, spoke with SBC Americas to discuss their recent agreement with DraftKings, touching upon ways in which Socure...
Kambi’s State of the Nation: Our US sports betting journey post-PASPA – in numbers
In this month’s edition of Kambi’s State of the Nation, which offers a breakdown of the US betting industry, Sarah Robertson (pictured) - VP...
Xtremepush to host acquisition and retention strategy session for US online casinos
The US igaming sector is thriving but casinos can still do more to onboard new players and increase wallet share, writes Brandon Asgeirsson from...
Betegy CEO Alex Kornilov: It’s all about the quality of the data
March Madness and the Super Bowl have exceeded all expectations when it comes to betting handles – despite an unprecedented year. We sat down...
Event News
Global Gaming Women’s Breakfast: A tradition of empowerment at SBC Summit NA
At SBC events, the Global Gaming Women Breakfast Meetup has become a cherished tradition. With more women from diverse industry backgrounds participating in conferences,...
Dolby Millicast to discuss the power of real-time livestreaming
Tomorrow , SBC Webinars are hosting "Maximize your player engagement and profits with real-time streaming" in partnership with livestreaming experts, Dolby Millicast. Airing live...
Jesse Learmonth has two tips for pitch contest participants
The First Pitch competition is always a highlight of SBC Summit North America and this year's contest will be no exception. And nobody knows...
Headliners announced for SBC Summit North America 2024
SBC Summit North America will feature a powerhouse lineup of conference headliners, covering everything from legislative insights to the future of women's sports, at...