Glitnor Group: North American market one part of global expansion

The US market presents a whole host of new opportunities for companies looking to expand their international footprint. But David Flynn has his sights set on global expansion for Glitnor Group as it continues to grow its foothold in new markets and verticals.

In a follow-up discussion after the ‘The US: What’s Next?’ panel at CasinoBeats Summit, Flynn began by sharing some of Glitnor Group’s plans for the North American market – including the company’s expansion into the sports betting and affiliation space. 

“Through our acquisition of Kafe Rocks and our investment in Time2Play, we were available with those particular brands in the US across 12 states already. We’re going through licensing for about another four or five at the minute. 

“But suffice to say, we’ll get across all of the jurisdictions in time. We have also just announced the launch of So we operate and then Time2Play which are very much focused towards the US. 

“The launch of will focus on the sports betting market within the US because as we all know, that is growing at a much faster pace in terms of regulation than igaming. But still, in those states where igaming and sports are licensable, around 80% of the revenues come from igaming. But in terms of the importance for ourselves, the US market is going to be one of the largest markets in the world, if not the largest, in the not too distant future. 

“If you’re not in the US, then sooner or later, you’re going to be also-ran. So we want to make sure that we’re there and we’re there in a big way. But it’s about making sure that we use the right strategic products to enter the market.”

While stateside is a huge focus for the company in 2022, this isn’t the only regulated market on Glitnor Group’s agenda for 2022 – as seen with yesterday’s announcement that its Swintt brand had made its first steps into the Dutch igaming market.

Through the agreement with Fair Play Online Casino, Swintt will make a range of slots available to Dutch players. It includes Master of Books, Lucky Jimmy, and Aloha Spirit XtraLock, as well as The Crown, which stars former footballer-turned-actor, Vinnie Jones.

Flynn continued: “Obviously, Canada is a very interesting market. We’re going through that licensing process with our B2C business. We’re also looking at other regulated markets across Europe. With our B2B business – hot off the press – we went live in the Netherlands yesterday. So we are really, really super happy about that for the team at Swintt. 

“It’s really, really exciting and opens up another regulated market for our B2B business. And given the fact that we already have and distribute land-based content from the Netherlands, in the Netherlands, this is a really important market for us.”

Watch the full interview HERE