Fernanda Sainz, Caliente: Intelligence, courage, and resilience to dominate the Mexican market
With a population of 129 million inhabitants, the strongest economy in Latin America and the third largest on a continental level, Mexico represents an...
Brandt Iden, Sportradar: US industry ‘a rocket ship that’s only going up’
Sports betting in California is looking increasingly unlikely as each day passes. The latest nail in the coffin of the doomed Prop 27 was...
Molly Bloom: Poker needs to make people feel safe and special
At last month's SBC Summit Barcelona, keynote speaker and entrepreneur Molly Bloom took time to speak with SBC Americas editor Jessica Welman about the...
Optimove: How to minimize churn among World Cup 2022 bettors
Sportsbook operators can achieve a higher return on investment from their World Cup player acquisition campaigns and reduce churn by using a data-driven personalized...
Optimove: Prioritizing personalization key to World Cup 2022 marketing success
Personalization, automation, and effective data management are the key marketing tools for Latin American sports betting operators looking to capitalize on the opportunities presented...
David Woodley, Playmaker: educating and informing ‘brand loyal’ Gen Z bettors
As the US sports betting industry continues to grow and mature, the attention of many is shifting from customer acquisition to customer retention.For the...
Carlos Baeza, Latamwin Group Director: Chilean market holds a wealth of potential
At the end of 2020, the Chilean Ministry of Finance announced a new bill to regulate online gambling. However, since that date, there has...
BettorOff trying to counter the depths of the Twitter algorithm
For new sports bettors, navigating the waters of who to fade and who to follow keeps getting more and more difficult. Social media is...
LexisNexis Risk Solutions: a smoother path to LatAm’s land of opportunity
Having built up a significant LatAm presence over the last five years, LexisNexis Risk Solutions is ideally poised to help new incumbents enter what’s...
Mike Smith, Sportradar: our goal to create ‘differentiated experience’ for sports fans
Sportradar’s ad:s marketing service is a complex, powerful tool. Yet it comes with a very simple message. The firm’s Head of ad:s, Mike Smith,...
Event News
Standing out in a crowded market: SBC Summit adds Marketing & CX Track to...
SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its...
SBC Summit strengthens startup focus with BettingStartups collaboration
SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Summit’s Player Experience Academy explores engagement and its limits
SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...