David Woodley, Playmaker: educating and informing ‘brand loyal’ Gen Z bettors
As the US sports betting industry continues to grow and mature, the attention of many is shifting from customer acquisition to customer retention.For the...
Carlos Baeza, Latamwin Group Director: Chilean market holds a wealth of potential
At the end of 2020, the Chilean Ministry of Finance announced a new bill to regulate online gambling. However, since that date, there has...
BettorOff trying to counter the depths of the Twitter algorithm
For new sports bettors, navigating the waters of who to fade and who to follow keeps getting more and more difficult. Social media is...
LexisNexis Risk Solutions: a smoother path to LatAm’s land of opportunity
Having built up a significant LatAm presence over the last five years, LexisNexis Risk Solutions is ideally poised to help new incumbents enter what’s...
Mike Smith, Sportradar: our goal to create ‘differentiated experience’ for sports fans
Sportradar’s ad:s marketing service is a complex, powerful tool. Yet it comes with a very simple message. The firm’s Head of ad:s, Mike Smith,...
Ross Fruin, GridRival: ‘Underserved’ niche sports fans want ‘native’ experiences
GridRival is set for an exciting and busy period in its short history. Fresh off the back of a 23-state launch of its Daily...
PayRetailers: Selecting the right payments solution for LatAm market entry
Sports betting and igaming markets across Latin America are opening up to international operators thanks to the spread of regulation, but in order to...
Martin Lycka: This is 40
It is bound to happen to the best of us--I might no longer be young. Or perhaps looking at the bright side, no longer...
Virtual reality sports betting on the cusp of becoming actual reality, thanks to VR22...
Virtual reality has long been tipped as the next big trend for the gambling industry, but there has been little sign of anyone actually...
Tally Technology: the role of data in maximizing sports sponsorship activations
Tally Technology co-founder and CCO Rupert Huelsey explains how a new wave of sports games is helping teams and leagues gain highly valuable insights...




















