Molly Bloom: Poker needs to make people feel safe and special

At last month's SBC Summit Barcelona, keynote speaker and entrepreneur Molly Bloom took time to speak with SBC Americas editor Jessica Welman about the...
Optimove World Cup 2022 Player Retention

Optimove: How to minimize churn among World Cup 2022 bettors

Sportsbook operators can achieve a higher return on investment from their World Cup player acquisition campaigns and reduce churn by using a data-driven personalized...
Optimove World Cup 2022 Player Acquisition

Optimove: Prioritizing personalization key to World Cup 2022 marketing success

Personalization, automation, and effective data management are the key marketing tools for Latin American sports betting operators looking to capitalize on the opportunities presented...
As the US sports betting industry continues to grow and mature, the attention of many is shifting from customer acquisition to customer retention

David Woodley, Playmaker: educating and informing ‘brand loyal’ Gen Z bettors

As the US sports betting industry continues to grow and mature, the attention of many is shifting from customer acquisition to customer retention. For the...

Carlos Baeza, Latamwin Group Director: Chilean market holds a wealth of potential

At the end of 2020, the Chilean Ministry of Finance announced a new bill to regulate online gambling. However, since that date, there has...
CEO Alex Dubin BettorOff

BettorOff trying to counter the depths of the Twitter algorithm

For new sports bettors, navigating the waters of who to fade and who to follow keeps getting more and more difficult. Social media is...
LexisNexis' Adam Doyle explains how the firm is ideally poised to help new incumbents enter the Latin American betting and gaming market.

LexisNexis Risk Solutions: a smoother path to LatAm’s land of opportunity

Having built up a significant LatAm presence over the last five years, LexisNexis Risk Solutions is ideally poised to help new incumbents enter what’s...
Sportradar’s ad:s marketing service is a complex, powerful tool. Yet it comes with a very simple message. The firm’s Head of ad:s, Mike Smith, explained that the messaging is ‘clever’, even if it does read a little simplistic

Mike Smith, Sportradar: our goal to create ‘differentiated experience’ for sports fans

Sportradar’s ad:s marketing service is a complex, powerful tool. Yet it comes with a very simple message. The firm’s Head of ad:s, Mike Smith,...
CEO Ross Fruin is ready to deliver an ‘underserved’ motorsport fanbase audience, who he believes is ready to engage with betting, provided they have the appropriate platform

Ross Fruin, GridRival: ‘Underserved’ niche sports fans want ‘native’ experiences

GridRival is set for an exciting and busy period in its short history. Fresh off the back of a 23-state launch of its Daily...
PayRetailers at SBC Summit LatinoAmerica

PayRetailers: Selecting the right payments solution for LatAm market entry

Sports betting and igaming markets across Latin America are opening up to international operators thanks to the spread of regulation, but in order to...

Event News

2023 SBC Summit North America

2023 SBC Summit North America back for fourth year May 9-11

SBC Summit North America, SBC's leading iGaming and sports betting event in the United States, is set to return to the Meadowlands Exposition Center,...
SBC Summit LatAm Market Panel

SBC Summit LatAm: What does an ideal sports betting jurisdiction look like?

With many countries in Latin America on the verge of regulating gambling, one major question that keeps coming up is: what is the best...
SBC Summit LatAm Leaders Panel

SBC Summit Latam: “Now Latin America is looking at each other”

The opening panel of this year's SBC Summit LatinoAmerica turned into a conversation for the entire room, not just the panelists on stage. LYORA partner...
Gambling SEO expert panel

SBC Summit panel discuss the ins and outs of regulated gambling SEO

For those not too familiar with what goes into search engine optimization (SEO), it might be surprising to hear that, just like most other...