Home Features Page 2

Features

Marvin Sanderson, Xpoint: Changing the old-school thinking around geolocation

As Xpoint made its SBC Summit North America debut at Meadowlands, we caught up with Xpoint CEO and co-founder Marvin Sanderson about what it...

PlayStar’s Per Hellberg: putting online casino first in the US 

PlayStar CEO Per Hellberg took time out with SBC Americas to discuss the firm's entry into the US online casino sector and how it...

Jeff Ifrah: We’re still writing the US gambling story

In an interview which featured in Issue 18 of the SBC Leaders Magazine, Jeff Ifrah - Founding Member and Managing Partner of Ifrah Law...

Intelitics: Closing the affiliate tracking gap

When the impact of database marketing dries up and the level of TV ad spend becomes too much to sustain, gambling operators across North...

Truist Securities: Understanding the dynamics of US gambling

Drawing upon a deep industry rolodex, Barry Jonas - Managing Director of Truist Securities - speaks to SBC Americas about the ever-changing dynamics of...

Chris Nikolopoulos: US market is hitting milestone after milestone

Chris Nikolopoulos, Chief Commercial Officer at Betby, talks about the company's presence at this week's SBC Summit North America and his vision of how...
David Sargeant of iGaming Ideas, explains why it’s time for sportsbooks to provide more live sports entertainment to match sports wagering’s growth intensity.

David Sargeant – Sports Betting USA: Time to step up the content game

As sports wagering takes hold in the US with more states opening up to the industry, David Sargeant, Innovation and Strategy Consultant at iGaming...
Joe Asher, IGT’s President of Sports Betting, spoke to SBC Americas about how IGT will be driving further growth in its sports betting offering in 2022.

Joe Asher: Taking IGT’s sports betting strides to the next level

Taking a company’s sports betting offering to the next level is no small feat, but according to Joe Asher - IGT’s President of Sports...
Why product rather than marketing will be the key US battleground

Kambi’s State of the Nation: Why product rather than marketing will be the key...

While operators continue to spend vast sums on marketing at the cost of profit, the time will come when they will be judged on...
Clever

Marcos Oliveira, Clever Advertising: Affiliates must keep clients in mind rather than ‘cherry-pick’ US...

Working in the US is not a new thing for Clever Advertising but expansion of the market is the novelty, said CCO Marcos Oliveira. In...

Event News

Odds On Compliance’s latest partnership with Cognistx can help its technology platform reach ‘the next level’ in 2022 - according to the firm’s CEO Eric Frank.

Eric Frank: Partnerships to help Odds On Compliance reach ‘the next level’ in 2022

Odds On Compliance’s latest partnership with Cognistx can help its technology platform reach ‘the next level’ in 2022 - according to the firm’s CEO...
Clarion Gaming has confirmed its new dates for its ICE London, ICE VOX, and iGB Affiliate London events as they will now take place in April 2022.

Clarion Gaming confirms new dates for ICE London 2022

Clarion Gaming has confirmed its new dates for its ICE London, ICE VOX, and iGB Affiliate London events as they will now take place...
When establishing a US footprint, European firms must ensure that they localize their content for each state says Erik Nyman, President of Americas at EveryMatrix.

Erik Nyman: Establishing EveryMatrix as a major US player

When establishing a US footprint, European firms must localize their content for each individual state according to Erik Nyman, President of Americas at igaming software...
Schuetz LLC owner Richard Schuetz stated his belief that California represents the country’s largest market opportunity for the betting and gaming industry.

Richard Schuetz: California is the US’ largest gaming market opportunity

Richard Schuetz, the owner of Schuetz LLC, stated his belief that California is the largest gaming state in the United States, and it represents...