iGaming supplier Yggdrasil has entered the U.S. commercial gaming market for the first time through a multi-state content distribution deal with Caesars Entertainment.
On Tuesday, the Malta-based online gaming content publisher announced an exclusive partnership with Caesars that will make its games available via the operator in Michigan and New Jersey’s online casino markets.
The pact allows the provider to deliver online casino titles to three Caesars-owned platforms that are available to players in both states:
- Caesars Palace Online Casino
- Caesars Sportsbook & Casino
- Horseshoe Online Casino
“This partnership reinforces our commitment to bringing players fresh and entertaining gaming experiences across our online casino platforms,” said Caesars Digital Vice President of Online Gaming Ricardo Cornejo Rivas. “We’re proud to introduce Yggdrasil’s innovative content to players in Michigan and New Jersey and look forward to building a strong and successful partnership together.”
Aristocrat supporting Yggdrasil’s US debut
Aristocrat Interactive is facilitating Yggdrasil’s U.S. debut, allowing the publisher to integrate its content into Caesars’ existing operations in Michigan and New Jersey.
Yggdrasil debuted in the two markets by delivering its popular Valley of the Gods slot game, and it plans to roll out more titles in its portfolio on Caesars in the U.S. in the coming months.
“Launching our first game in the United States with one of the industry’s strongest operators represents a major milestone for Yggdrasil,” said Head of Region for LATAM & USA Aurora Armaro. “We see this partnership as the first of many opportunities to bring premium content to players across the North American market.”
Yggdrasil teased US entry
Yggdrasil first revealed that it was considering an entry in November 2021 after landing a content distribution agreement with IGT, which allowed the latter company to distribute the former’s online slot content in the U.S. and Canada.
Yggdrasil already has a presence in Latin America, having secured a partnership in 2022 with Rush Street Interactive (RSI) in Colombia. The deal allows the supplier to provide players in the country with access to its slot content through RSI’s RushBet platform.
