PokerStars has launched a new peer-to-peer online betting exchange called the PokerStars Exchange, to enhance its position in the sports betting market.
Available to the Flutter Entertainment brand’s customers via its .com and .EU domains, the PokerStars Exchange allows bettors to buy and sell wagers with other users internationally and includes access to a range of markets, offering players entry to the ‘same global liquidity pool’ as fellow Flutter operator, the Betfair Exchange.
“We’re always looking at ways to bring PokerStars players something new, and to be able to do that in collaboration with our colleagues over at the world’s largest betting exchange is a huge privilege,” commented Richard Garrod, Director of Product at PokerStars.
“Our research suggests that our customers would welcome the addition of an exchange product, with 70% of current sports bettors saying they want to get involved.”
PokerStars believes the exchange will provide better odds on sports fixtures for its patrons due to bets being placed directly against other users, as well as access to greater markets and a consistent stream of customers to wager against thanks to the Betfair shared liquidity.
Available to PokerStars international customers via the PokerStars Sport tab in a range of territories, the product also offers its users the ability to ‘be the bookmaker’ by entering their own odds and lay betting opportunities.
Garrod added: “The PokerStars Exchange gives our players access to a brand-new sports betting experience alongside a global community of sports fans, with all the convenience of a single account and wallet.
“After months of hard work and execution, we’re thrilled to offer PokerStars players this addition to the PokerStars portfolio.”
Earlier this month, Flutter Entertainment entered a strategic partnership with Canada pro-sport’s Maple Leaf Sports & Entertainment (MLSE) through its FanDuel and PokerStars brands.
