Blackhawk Network’s Game On cards, a card that allows consumers to easily add funds to their accounts with select sports betting operators, is expanding into the states of Colorado and Indiana.
The Game On card was originally launched in New Jersey and Pennsylvania in 2020. Players in Colorado and Indiana can use the money associated with the card to fund their accounts with several operators, including FanDuel Sportsbook, DraftKings Sportsbook, BetRivers, and BetMGM.
Launching during Holiday 2020, the Game On cards have provided players with a new flexible funding option. Consumers can share the thrill of sports betting with friends and family as a gift or treat themselves to some fun while watching their favorite teams.
The cards are curated by Blackhawk Network, Inc and issued by MetaBank, NA, Member FDIC. The service is expected to become available in additional states, subject to applicable law and state approval.
Richard Gotlieb, Head of Lottery and Sports Betting at Blackhawk Network, commented: “The popularity of online sports betting and gaming is on the rise, with the global sports market expected to grow by nearly a third in the next five years. Game On is a unique tool for funding for players and a great gifting option.
“We’re thrilled about the expansion into two growing gaming markets in Colorado and Indiana, as well as plans for additional states in the near future.”
The Game On cards are available at select grocery stores and other leading retailers in approved states, or online at GetGameOn.com. Card purchasers or recipients must have or create an account with one of the sportsbooks featured on the front of the card.