Strive Gaming is establishing a presence in New Jersey’s online casino market through a partnership with a state-licensed operator.
On Tuesday, Strive Gaming announced an agreement with PlayStar Casino to provide its player account management (PAM) technology for operations across the Garden State.
The partnership allows PlayStar to streamline its operations as an online casino operator that exclusively serves New Jersey’s commercial gaming market. As part of the deal, PlayStar is integrating Strive Gaming’s PAM platform into its online wagering product.
“Our focus on North America, combined with the strength and flexibility of our platform, made this a natural fit,” said Strive Gaming Chief Executive Officer Max Meltzer.
“Both companies are on strong growth journeys and share similar ambitions for the region, so we’re excited to support PlayStar as they continue to expand.”
Strive Gaming underwent an evaluation process
Strive Gaming was selected as PlayStar’s PAM provider following an arduous evaluation process that included industry competitors. PlayStar teamed up with Strive Gaming after the company showcased its viability as a platform provider that can serve multiple markets.
PlayStar and Strive Gaming could also leverage their partnership in Canada. The two companies are eyeing a potential collaborative launch in both Ontario and Alberta.
“PlayStar is a highly ambitious operator with a clear vision for building one of the leading casino brands in North America,” added Meltzer.
“They were looking for a platform partner that understands the realities of operating in the U.S. and Canada and can support them as they scale across multiple regulated markets.”
Strive Gaming has existing agreements in Ontario with Betsson Group and Delta Bingo.
Strive Gaming is keeping tabs on prediction markets
Strive Gaming partnered with an online casino operator, as the company also keeps an eye on the burgeoning prediction market space in the U.S. Prediction markets provide Strive Gaming with additional growth opportunities as online casino gaming also expands.
“Prediction markets will push to the edge of what can be permitted; it may even slip into what we may consider types of casino or gamified sports bets linked to casino experience,” Meltzer told SBC Americas last month.
“Greater online casino regulation is where we see great opportunities, and believe the dynamic environment right now will create opportunities in the next years.”
PlayStar bolsters portfolio of online casino games
Strive Gaming is helping PlayStar deliver an efficient playing experience as PlayStar continues to expand its offerings through a partnership with Greentube.
In February, Greentube reached a deal with PlayStar to deliver a curated collection of online casino games in New Jersey. Greentube provided PlayStar with games specifically picked for its online casino platform. A portion of the titles was added to PlayStar’s platform from Greentube’s Novomatic Digital Gaming and Entertainment division.
PlayStar is also partnered with suppliers Relax Gaming and Play’n GO in New Jersey.
