GeoComply and Hard Rock Digital are expanding their existing partnership to bolster Hard Rock Bet’s compliance and fraud prevention capabilities as an online operator.
Hard Rock Digital and GeoComply announced on Tuesday the expansion of a multiyear agreement centered around GeoComply’s geolocation services. As part of the expanded pact, Hard Rock Bet will also leverage GeoComply’s innovative IDComply solution.
“In today’s environment, operators are recognizing that fragmented identity and location intelligence solutions create both risk and friction,” said GeoComply CEO Kip Levin. “Hard Rock Bet figured out early that security and growth move together.”
GeoComply’s IDComply solution protects Hard Rock Bet’s infrastructure through:
- Identity verification
- Email insights
- KYC and AML compliance protocols
- Phone number verification
- Fraud prevention
- ID + selfie verification
- Knowledge-based authentication
IDComply serves as a one-stop shop for compliance and fraud solutions for operators.
“Hard Rock Bet players expect a world-class experience from the moment they engage with us,” said Hard Rock Digital COO and Executive Managing Director Mike Primeaux.
“By integrating identity verification, KYC, fraud signals, and geolocation compliance into a single platform, we have created a more seamless experience for our players.”
According to data provided by GeoComply, IDComply completes first-time customer verifications for licensed operators at a pass rate of approximately 95%. Hard Rock Digital plans to leverage the solution across its onboarding and fraud prevention processes.
IDComply provides real-time updates to Hard Rock Bet and other GeoComply clients by using machine learning and signal intelligence to detect threats in markets across the U.S.
New opportunities for Hard Rock Digital
Hard Rock Bet is being supported by GeoComply’s solutions after the operator added to its portfolio of partners by reaching agreements with MLB Players Inc. and Sportradar.
In March, Hard Rock Bet and Sportradar expanded their existing multiyear partnership to include official data, betting odds and in-play markets for the PGA TOUR and the UFC.
Hard Rock Bet is being provided access to new UFC and PGA TOUR betting markets through Sportradar’s data rights following Sportradar’s acquisition of IMG Arena and a rights package in 2025.
Last month, Hard Rock Digital scored a deal with the business arm of the MLB Players Association, MLB Players Inc. The pact makes Hard Rock Bet an officially licensed sportsbook of the business arm, with rights to MLB player names, images, and likenesses.
