DraftKings Inc debuted its digital sportsbook in Colorado before the weekend, enabling sports fans in the Centennial State to wager on their favorite leagues, players, and sporting events. Colorado marks the seventh state to offer the firm’s mobile and online product. 

DraftKings Sportsbook offers a plethora of innovative and engaging content through traditional wagering opportunities on sports games and events as well as free-to-play pools contests around pop culture, esports and trivia games with thousands of dollars in prizes up for grabs daily. 

“We are thrilled to introduce Colorado’s passionate sports fans to DraftKings Sportsbook, the nation’s favorite mobile and online sports betting platform,” said Matt Kalish, Co-Founder and President. “Boasting a wide array of distinct sports categories and daily free-to-play games, customers across the state will always have a number of year-round, skin-in-the-game opportunities to engage with the premier sports betting experience DraftKings prides itself on.” 

DraftKings said it has “remained dynamic” with new product launches across non-traditional offerings such as esports, simulations, popular culture and more. “Free-to-play pools and parlay competitions, in which participants choose sides from a set menu of outcomes, have been especially adaptive as fans look for fun diversions with topical contests ranging from Shark Tank and Survivor to Chopped along with weather predictions, popularity pools and more,” it added. 

The firm also explained that it has broadened its partnership with Twin River Worldwide Holdings Inc at the recently acquired Mardi Gras Casino in Blackhawk and will be launching a state-of-the-art retail sportsbook in the future. The newest addition will stand as its seventh retail location across the country, with locations in Iowa (Wild Rose – three locations), Mississippi (Scarlet Pearl), New Jersey (Resorts) and New York (del Lago).