Since the overturning of PASPA in 2018, the U.S. online sports betting market has been led by two major players, FanDuel and DraftKings, but bet365 is making inroads.
The British operator first solidified a footprint in the U.S by launching operations in New Jersey in 2019 and has since expanded its reach to more than 14 markets. Bet365’s presence in North America has led to significant investment in the U.S., including the opening of a U.S. headquarters in Colorado. Bettors across the country have taken notice of bet365’s growing presence as the operator continues to gain market share in the U.S.
SBC Americas took a deep dive into bet365’s operations in the U.S., examining the company’s handle and revenue results in markets where data is available.
The first three months of the NFL season served as the measuring stick for how bet365 is performing behind the frequency of events and wagering by football fans nationwide.
SBC Americas also compared the 2024 and 2025 seasons to provide an indicator to how bet365 is growing or slowing down in some of the largest online sports betting markets.
bet365’s presence in New Jersey
New Jersey is one of America’s largest sports betting markets with the Garden State accepting more than 65 billion wagers since it opened its doors as a regulated market.
Licensed operators in New Jersey are required to partner with a land-based casino with bet365 enlisting the services of Hard Rock Atlantic City for its operations in the state. In New Jersey, bet365 competes for market share with 12 other sportsbooks. Bet365 showcased its viability in New Jersey with year-over-year growth throughout the first three months of the NFL season, with the sportsbook surpassing Caesars and BetRivers for online revenue. The operators combined for roughly $4.4 million in revenue in September 2025. Last October showed an indication of bet365’s growth, with revenue nearly doubling in October 2025 compared to October 2024. The Garden State does not provide specific handle figures for its licensed operators, leaving more information to be desired.
Ohio emerges as a welcoming market for bet365
Bettors across the Buckeye State have displayed an affinity for bet365, with the operator typically ranked third amongst licensed sportsbooks for both handle and revenue.
Ohio welcomed bet365 in 2023 and the operator has posted strong handle growth in the past two NFL seasons. The $75.8 million in handle reported in September 2025 made it the third most popular sportsbook for Ohio bettors behind FanDuel and DraftKings. Bet365 also beat out the likes of Fanatics ($52.3 million) and BetMGM ($60.4 million) for handle that month. The $6.8 million in revenue for bet365 also only trailed behind FanDuel and DraftKings and the operator’s results two months later also pointed toward growth.
Bet365’s $90.7 million handle in November 2025 was the operator’s highest figure of accepted wagers in the eight U.S. markets evaluated throughout the 2025 NFL season.
Bettors in the Hoosier State flock to bet365
Bet365 showcased favorable revenue growth in 2025 compared to the year prior when revenue took a slight dip during the middle of the NFL season. In 2025, bet365 generated $3 million in monthly revenue for the first time in Indiana last November behind its largest monthly handle to date, $60.5 million. Bet365 posted the jump in revenue and handle as the Indianapolis Colts chased a potential playoff appearance during the back half of the NFL season. Bet365 also benefited from Indiana University’s top-ranked football team.
Bet365 launched operations in Indiana in January 2024 through a market access agreement with French Lick Casino. Rush Street Interactive’s BetRivers brand is also partnered with French Lick Casino for online sports betting operations in Indiana.
Arizona & Pennsylvania are steady markets for bet365
Bet365’s year-over-year revenue figures remained steady in Arizona between 2024 and 2025 despite a significant uptick in handle, indicating an increase in winning wagers for bettors. The company’s Arizona handle in September 2025 more than doubled compared to the same month last year but revenue took a hit, decreasing by over $1 million.
Arizona posted year-over-year revenue and handle growth last October, with November’s figures yet to be released.
In 2024, bet365 posted growth in Pennsylvania from a handle perspective but revenue fluctuated, also representing favorable results for bettors. Its operations in Pennsylvania generated mirroring revenue results between September 2025 and October 2025 but increases in November showcased growth potential for the operator in the Keystone State.
bet365’s latest US entry
North Carolina is the latest U.S. market to authorize online sports betting.
The Tar Heel State began offering online sports betting in March 2024, with bet365 solidifying a footprint in the state through a market access deal with the Charlotte Hornets. North Carolina, which generated $81.5 million in gross revenue from sports betting in December, does not provide specific revenue and handle reports for the state’s seven licensed sportsbooks.
In addition to sport betting, bet365 offers online casino in New Jersey and Pennsylvania.
