White Hat Gaming launches new division to take European gaming content stateside

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Gaming platform provider White Hat Gaming has created a new casino content division, White Hat Studios, rendering a selection of European slots, jackpots and RNG table content available to the American market for the first time.

The creation of the new studio follows on from the announcement three weeks ago that White Hat Gaming had made an asset purchase of Blueprint Gaming’s catalogue of games and remote gaming server (RGS) for the US market.

The standalone division is separate to the firm’s PAM business and is led by a commercial and operations team that combines experience from leading gaming suppliers, including NetEnt and Novomatic.

White Hat Studios will go live with its first operators in Q1 2022, with planned state launches next year in Connecticut, Michigan, New Jersey, Pennsylvania and West Virginia. Operators in these states can also expect to benefit from promotional tools, localized slot and table content specifically designed for US players, as well as the ability to offer bespoke operator-branded slots and table content.

Chief Commercial Officer Andy Whitworth said: “We are delighted at the incredibly positive and enthusiastic response from operators to this new venture. We are moving at record pace and are excited to be able to offer content from one of Europe’s number-one suppliers to the US market for the first time.

“We cannot wait to offer our players top titles such as Eye of Horus and Ted, alongside Europe’s most popular jackpot product.”