FanDuel has added to its team of influencer partners by recruiting YouTuber Lady Luck HQ as an exclusive ambassador for its FanDuel Casino platform.
The popular casino influencer, real name Francine Maric, has more than one million YouTube subscribers and a large social media following. Described by FanDuel as the most-subscribed female slots influencer on YouTube and one of the most influential voices in casino entertainment, she is best known for her high-limit slot machine videos based out of U.S. casinos.
Her Lady Luck HQ channel, which is co-run by her husband, Miran Maric, also shares videos of content like casino reviews, food vlogs and behind-the-scenes content from casinos as well as slot play sessions.
As a FanDuel ambassador, she will create content for FanDuel Casino and help to spread the word about responsible gambling practices, while also showing off FanDuel Casino’s games and promotions and featuring at exclusive FanDuel events. She joins fellow YouTube personality Vegas Matt as a FanDuel Casino rep.
FanDuel also boasts the likes of four-time Super Bowl champion Rob Gronkowski and six-time NBA All-Star Blake Griffin among the brand ambassadors for its sportsbook. The company said in a social media post that the Lady Luck HQ collaboration, like the deal with Vegas Matt, is a reflection of the importance of partnering with talent that allows its brand to connect with audiences meaningfully and celebrate the evolution of digital gaming.
“Francine represents exactly what we look for in a brand ambassador: authentic, engaging, and community-driven,” said FanDuel Casino VP of Marketing Daniele Phillips. “She has cultivated a devoted fanbase under Lady Luck HQ, enabling us to connect meaningfully with audiences, especially our female customers, and to celebrate the evolution of digital gaming.”
“Partnering with FanDuel Casino is an incredible opportunity to expand what we’ve built with the Lady Luck HQ community,” added Lady Luck HQ. “FanDuel is a brand that prioritizes both entertainment and responsibility, and I’m excited to work together to deliver engaging content while promoting safe and enjoyable gaming experiences.”
FanDuel debuts casino rewards program
While FanDuel’s history is rooted in fantasy sports and sports betting, it has built up its casino platform in recent years. FanDuel Casino is live in five regulated iGaming states: Connecticut, Maric’s home state of Michigan, New Jersey, Pennsylvania and West Virginia.
Earlier in October, the Flutter-owned brand unveiled FanDuel Casino Rewards Club, a new rewards program that allows players to accumulate points and unlock levels to gain access to benefits. FanDuel Casino players earn points for every real-money dollar spent with the online operator, and the club also offers weekly and monthly exclusive bonuses.
FanDuel Casino launched its rewards program alongside new content for its brand campaign, Calling All Thrillionaires.
The rewards program came after FanDuel Casino launched a new progressive jackpot system, FanDuel Casino Jackpots, facilitated by its acquisition of player engagement gaming company BeyondPlay last year.
