FanDuel Casino is taking steps to reward customers who wager with the platform.
The Flutter-owned online casino brand announced on Wednesday the debut of FanDuel Casino Rewards Club, a rewards program available to players in select iGaming markets.
FanDuel Casino Rewards Club launched this week in New Jersey, Michigan, Pennsylvania and West Virginia, providing players in those markets with the opportunity to earn exclusive benefits. The program allows players to accumulate points and unlock levels to gain access to benefits. FanDuel Casino players earn points for every real-money dollar spent with the online operator. FanDuel Casino Rewards Club offers weekly and monthly exclusive bonuses and also delivers rewards to players celebrating their birthdays.
“At FanDuel Casino, we’re committed to delivering a thrilling experience, and with Rewards Club, players can now be rewarded for their everyday play,” said SVP of Casino Product Andrew Gradwell. “The program is designed to elevate the player experience—enabling customers to enjoy their favorite games while earning points, unlocking new tiers, and accessing greater rewards.”
FanDuel Casino launched its rewards program alongside new content for its brand campaign, Calling All Thrillionaires. The campaign had three new videos debut this week. The content will be aired as TV spots in New Jersey, Pennsylvania and Michigan.
“At FanDuel Casino, we know that the thrill comes from anticipating the win,” said FanDuel Casino VP of Marketing Daniele Phillips. “The latest chapter of ‘Calling All Thrillionaires‘ brings the thrill of anticipation to life through Rewards Club. The campaign not only showcases our new Rewards Club offering but also demonstrates how FanDuel Casino continues to elevate the customer experience with innovation, loyalty, and nonstop entertainment.”
FanDuel Casino diversifies offerings
FanDuel Casino launched a rewards program after taking steps to provide players with more gaming options in North American regulated online casino markets.
Last December, FanDuel leveraged its partnership with the NBA to launch NBA Super Slam, an online casino game developed by White Hat Studios. The basketball-themed slot title is a FanDuel exclusive and is available in several U.S. markets and Ontario.
FanDuel Casino also recently launched a new progressive jackpot system. FanDuel Casino Jackpots is the result of FanDuel’s acquisition of player engagement gaming company BeyondPlay. FanDuel acquired BeyondPlay in February 2024 for an undisclosed price.
