Affiliate firm Game Lounge, a subsidiary of Cherry AB, is setting up for business in New Jersey following the acquisition of the domain name. The operation will focus on sports betting and casino in the state. In addition, Game Lounge will be hoping to make a statement in the LatAm market with the acquisition of the Mexican domain

In a press statement, the company said that it continues its strategy to complement the organic expansion of the business with targeted acquisitions. With the acquisition of, the company will establish operations within the recently New Jersey market. The website will become a strong foothold for the burgeoning Mexican gaming market, which is valued at around 850 million euros by the independent data specialist H2 Gambling Capital.

Jonas Cederholm, CEO of Game Lounge said: “Both of these premium domains are well placed, and are extremely intuitive. We foresee great opportunities to use these domains for our continued efforts in North America. In the United States, the Supreme Court has repealed PASPA, thus opening up a huge market for sports betting. The driving force is New Jersey, and the state has now legalised betting on sports and we see great opportunities to expand our model to help players find the game options that will be offered to customers in states that already have laws in place. The proposed regulation of the Mexican gaming market makes us positive about our opportunities to take a strong position in a new market for us.”

The sites will be launched in the third quarter of 2018