Kambi and LeoVegas are extending a partnership that includes an innovative offering.
On Tuesday, Kambi announced a multiyear partnership extension with LeoVegas for turnkey sportsbook solutions building on a relationship first forged in 2016. Kambi and LeoVegas have agreed to a contract extension for turnkey sportsbook solutions that runs through 2027. As part of the deal, LeoVegas also secured access to Kambi’s Odds Feed+ solution.
“Our valued partnership with LeoVegas dates back almost 10 years and we are proud of the success we have achieved together,” said Kambi CEO Werner Becher. “While we look forward to another two years of turnkey provision, it speaks to the quality of our trading capabilities that LeoVegas also secured access to our Odds Feed+ solution, taking our partnership into a new phase.”
Odds Feed+ provides operators and gaming brands a comprehensive library of traded odds that are delivered through a single API. LeoVegas plans to leverage Odds Feed+ to bolster its proprietary sportsbook offerings that are offered by its associated brands.
The brands included BetMGM, BetUK and Expekt.
Kambi is also a supplier in Ontario after landing a novation agreement with the Ontario Lottery and Gaming Corporation (OLG) earlier this year. The deal makes Kambi the OLG’s omnichannel sportsbook provider after taking over for France’s La Française des Jeux.
Kambi also has sportsbook solution deals with Bally’s and Rush Street Interactive.
New leadership for LeoVegas
LeoVegas reupped its partnership with Kambi after making a leadership change last month.
The Swedish company, owned by MGM Resorts International, appointed Mattias Wedar as its new CEO after Gustaf Hagman stepped down after more than 12 years in the role.
Wedar assumed the role after serving as Deputy CEO and Chief Product and Technology Officer. LeoVegas also had former CCO Chris Welch step down from his role in April.
Welch retired from LeoVegas after joining the company in 2022.
