FanDuel has entered into an exclusive content-focused partnership with Boardroom, the sports business media network of NBA star Kevin Durant and Rich Kleiman.
The agreement will span across web, video, audio, editorial, and social media, making the FanDuel Sportsbook the exclusive sports betting, fantasy, horse racing, gaming, casino, and poker partner of Boardroom, as well as its exclusive odds provider.
As part of the deal, the two firms will collaborate on a co-created show later this year that will be featured on FanDuel and Boardroom channels. FanDuel will sponsor other select content on the platform as well.
A weekly section of the media network’s “Boardroom Breakers” newsletter will be dedicated to the sportsbook’s latest odds, data, content, and promotions, and Boardroom’s editorial team will also contribute monthly articles to FanDuel’s content site, The Duel.
Mike Raffensperger, Chief Marketing Officer at FanDuel Group, commented: “Content creation has always been a focal point for us as we bring our other premier real money gaming products to customers across the US.
“We’re excited to collaborate with the talented team over at Boardroom to bring our customers unique content, events, and more.”
FanDuel and Boardroom will also work together on social media giveaways and other initiatives around tentpole sporting events, as well as new offerings such as odds boosts and fantasy contests.
Rich Kleiman, Boardroom and Thirty Five Ventures Co-CEO, added: “The business of sports betting will continue to be a major force in the future of sports and being able to partner with FanDuel as the premier brand in the space is really exciting for Boardroom as we continue to build our business.
“We’re looking forward to making some incredible content and extending this partnership well into the future.”
Back in January, FanDuel received an extension to its content and marketing partnership with the PGA Tour.