Kambi is continuing to solidify its footprint in North America’s gaming market.
The company has announced a novation agreement with the Ontario Lottery and Gaming Corporation (OLG) to become its new omnichannel sportsbook provider. As part of the deal, Kambi is taking over the contract of France’s La Française des Jeux (FDJ). Kambi assumed the contract after FDJ identified the company as its preferred assignee.
FDJ is planning to hand over its contract to Kambi, which currently runs through 2032, once Kambi makes a “material initial investment” that isn’t a part of its 2025 operating expenditure guidance. Kambi expects to complete its migration of the contract in H2 2025.
“The prospect of partnering with an organization of the size and stature of OLG is an exciting one for Kambi and we are working diligently to complete the novation process with FDJ and launch later this year,” said Kambi CEO Werner Becher. “Ontario has a competitive online market, but I believe a combination of OLG and Kambi will see PROLINE rightly compete with market leaders while continuing to raise the bar of its retail product.”
PROLINE serves as the OLG’s retail and online sports betting brand. In FY2024, PROLINE held roughly 21% of Ontario’s regulated iGaming and sports betting market for revenue.
As of February 2025, Kambi has sportsbook solution deals with Bally’s, MGM Resorts subsidiary LeoVegas and Rush Street Interactive. Kambi has also expanded its reach in Ontario by powering retail operations for Mohegan-owned properties in the region.
It also supports retail wagering for 10 Great Canadian Entertainment casinos.
Last month, Kambi received approval from the Nevada Gaming Commission to provide its sportsbook technology and services to licensed gaming operators across the state.
FDJ deals with gaming tax changes
FDJ is relinquishing its contract with the OLG as it deals with tax changes in France.
Starting July 1, FDJ will be facing a tax increase on betting and gaming due to France’s 2025 Social Security Financing Act. The act has led FDJ to adjust its outlook for 2025.
FDJ projects the tax increase to reduce its revenue and recurring EBITDA by nearly $47 million in FY2025. The company says its deal with Kambi has no ties to recent changes.
An FDJ spokesperson told Canadian Gaming Business this week that relinquishing the OLG contract was planned and “not related in any ways to our recent announcements.”
