It’s easy to get caught up in the flashy side of online gaming — the apps, the odds, the quick-fire bets. But behind every click is an invisible but essential component: hosting. Without it, nothing runs. No sportsbook loads. No slot spins. No bets are placed.
Enter Internet Vikings, a licensed in-state hosting provider specializing in the iGaming and online sports betting industry. The company supplies operators and platform providers with resilient, high-performance hosting services which keeps sportsbooks and online casinos online 24/7.
With over 30 data centers globally, Internet Vikings has placed a lot of effort on growing in the U.S. over recent times.
Earlier this year, SBC caught up with Internet Vikings chief executive Rickard Vikström about how the company has never had any downtime because “it’s simply not possible”.
What happens in Vegas… Depends on hosting
This level of reliability hasn’t gone unnoticed by their partners. GAN, a key player in the U.S. market, has worked with Internet Vikings for several years. As they prepare for multiple state launches in 2025 — including Arkansas and new operations in Nevada — the choice of hosting provider remains a major factor in their momentum.
According to Rob Lekites, senior vice president at GAN, the responsiveness and predictability offered by Internet Vikings are what set the company apart. He noted that the provider’s capacity to deploy new servers on-demand — sometimes within 24 hours — has been instrumental in meeting the regulatory and operational reporting needs in states like Nevada, where compliance is particularly stringent.
He emphasized the importance of having a partner with “no friction,” someone they can call on for fast, transparent support without added complexity. For GAN, Internet Vikings delivers just that — reliable infrastructure with clear, dependable communication.
Outsourcing the stress
The sentiment is echoed by Antony Elis from AGS, another Internet Vikings customer in the North American market. Elis highlighted how outsourcing hardware management to Internet Vikings has freed up AGS to focus on what they do best: developing and distributing games.
“We’re not a hardware company — so why try to be one?” Elis remarked. He said that while many hosting providers use the same technology stack — like VMware — it’s the service that differentiates Internet Vikings. Fast response times, regulatory guidance, and hands-on support have been key to helping AGS scale quickly without compromising on other factors.
In closing, as more iGaming operators and platform providers seek to expand across state lines, the need for a hosting partner who can deliver fast, flexible, and compliant infrastructure continues to grow. Internet Vikings appear to be meeting that demand — not just by offering servers, but by standing shoulder-to-shoulder with their clients, helping them meet the realities of regulated markets head-on.
