SBC to premiere Affiliate Leaders Awards at SBC Summit in Lisbon

A banner advertising the new SBC Affiliate Leaders Awards
Image SBC

This year’s SBC Summit will premiere the Affiliate Leaders Awards, a new addition spotlighting standout contributions in the affiliate marketing industry.

The Affiliate Leaders Awards will take place on Sept. 17 at 7 p.m. at Lisbon’s MEO Arena, marking the first time SBC is hosting a standalone ceremony dedicated entirely to celebrating the achievements of affiliates, their operator partners and the suppliers driving the affiliate ecosystem.

The new ceremony builds on the momentum generated by the Affiliate Leaders Summit, which was first introduced during last year’s SBC Summit and has since been rolled out at SBC Summit Rio and SBC Summit Americas. This event has become a feature of the broader SBC Events portfolio, offering a focused environment for affiliates and their partners to connect, learn, and do business.

“Over the last year, we’ve doubled down on providing dedicated spaces and meaningful content for the affiliate community,” said SBC Founder and CEO Rasmus Sojmark. “We’ve listened closely to what this community needs and the Affiliate Leaders Awards is the next phase – not just recognizing their contributions, but celebrating them in the way they deserve.”

Historically, affiliate-focused awards were limited to just a handful of categories within the broader SBC Awards. The introduction of a standalone ceremony enables SBC to significantly expand the recognition offered to this important segment of the industry.

This year’s Affiliate Leaders Awards will feature multiple categories, covering three key stakeholder groups:

  • Affiliates – Featuring categories that showcase the full spectrum of affiliate excellence, from top networks and niche verticals to standout campaigns, content leaders and rising stars.
  • Operators – Celebrating operator teams and strategies that actively support, engage and collaborate with affiliates.
  • Suppliers – Honouring the platforms, tools and service providers that drive affiliate performance and innovation.

Award categories include Affiliate Network of the Year, Affiliate Content Manager of the Year, Affiliate Campaign of the Year, Social Media Campaign of the Year and Affiliate Technology of the Year. The awards are designed to spotlight the creativity, strategy and innovation fueling affiliate success.

“With the launch of the Affiliate Leaders Awards, SBC adds a new layer of visibility and recognition. We want to highlight the innovation happening across the affiliate world – not just from the biggest names, but from rising stars, emerging content formats and the tech providers enabling it all,” added Sojmark. “And we want to do that in a setting that brings everyone together – affiliates, operators, and suppliers – in a night of celebration, inspiration and connection.”


Applications now open

Entries for the Affiliate Leaders Awards are now officially open and will be accepted until Friday, July 4. Entrants are invited to submit their applications via the Affiliate Leaders Awards website, where they can also review the full list of categories and entry criteria.

To attend the Affiliate Leaders Awards, participants must purchase a separate ticket. Attendees can choose between individual tickets or booking full tables for their teams. For ticket information, please visit the Affiliate Leaders Awards website or contact [email protected] directly.

The Affiliate Leaders Awards will be followed the next evening by the long-established SBC Awards, now in their 12th year.

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