Atlanta-headquartered daily fantasy sports operator PrizePicks has renewed its partnership with the city’s MLB franchise, the Atlanta Braves.
PrizePicks has been the official daily fantasy sports partner of the team since 2020 and has extended the deal for another three years, it announced on Thursday.
The operator’s branding will be prominently featured throughout the Braves’ Truist Park stadium via a combination of static and LED signage. The company will also retain access to exclusive VIP experiences for business needs and will continue its popular “PrizePicks Pick of the Game” segment, which airs on the Braves Radio Network pregame show before all regular-season games.
The renewed deal also introduces some new features, including a “PrizePicks 10 runs for 10k” promotion. Every time the Braves score 10 runs in a game, the text-to-enter promotion offers fans a chance to win a $10,000 free PrizePicks lineup and tickets for a future Braves game at Truist Park.
“We are thrilled to continue our partnership with the Atlanta Braves and to bring even more unforgettable experiences to fans across Braves Country,” said PrizePicks Chief Marketing Officer Mike Quigley. “As a company rooted in community and growth, we’re proud to extend this collaboration for a fifth consecutive season and deepen our connection with fans nationwide.”
“As a growing leader in their industry and trusted partner of the Braves since 2020, we are excited to build on this partnership with PrizePicks into the next few seasons and bring more engaging fan experiences for our shared communities to enjoy,” said Jim Allen, Atlanta Braves SVP of corporate and premium partnerships.
PrizePicks has deep ties to Georgia
PrizePicks operates at least one of its DFS products in 45 U.S. states as well as Washington, D.C.
In its home state of Georgia, where there is no legal sports betting, it offers fantasy contests and also has a partnership with the NBA’s Atlanta Hawks’ home stadium, State Farm Arena.
The company opened a new headquarters in Atlanta in late 2024. At the time it announced that new HQ, in April 2024, the company said the 33,000-square-foot facility would create 1,000 new jobs over the next seven years with an economic impact of approximately $25 million for the state.
In other news, PrizePicks last month became the first DFS operator to receive Internet Compliance Assessment Program (iCAP) accreditation from the National Council on Problem Gambling (NCPG).
