Georgia expected to add $25M to economy with new PrizePicks HQ

PrizePicks Headquarters
Image: Shutterstock

PrizePicks is expanding its business operations with a new headquarters in Georgia.

The daily fantasy sports operator announced on Thursday its plans for a new headquarters in Atlanta within the city’s Star Metals Building. The 33,000-square-foot facility will create 1,000 new jobs over the next seven years with an economic impact of approximately $25 million for the state of Georgia.

“Atlanta has always been our home, where we are redefining mobile sports entertainment,” said PrizePicks co-founder and CEO Adam Wexler. “This move to Star Metals will help us create more world-class, high-skilled, and high-wage jobs in our great city while we deepen our connections across the community.”

PrizePicks’ presence in the Peach State as a DFS operator fills a void as the sports-crazed state has yet to authorize sports betting. Last month, members of the Georgia House failed to pass two sports betting measures before Sine Die following a series of amendments.

New opportunities for PrizePicks

PrizePicks’ new headquarters follows recent efforts by the company to bolster its reach.

Last month, the company signed an exclusive multiyear partnership deal with UFC fighter Sean O’Malley. As part of the pact, the bantamweight champion will be developing personalized social media content and making appearances at events and VIP experiences.

PrizePicks has also tapped the Stephen A. Smith Show and the Dallas Stars for partnerships.

In February, the operator landed a deal with the Stephen A. Smith Show becoming the program’s exclusive DFS partner. That same month, PrizePicks secured a deal with the Stars that includes special VIP experiences and marketing on local telecasts.

The partnership marked the first for PrizePicks with an NHL franchise.